Are you sick of being served up wokeness?
The primary purpose of any commercial business is to provide quality products and services at a reasonable price; ultimately to satisfy the needs of customers and provide value to shareholders. Any wokeness and virtue signalling detracts from this core purpose, and ultimately passes on unnecessary costs to the customer. Most people just want to purchase products and services, then get on with their lives. They don’t want businesses shoving woke beliefs down their throats. Businesses should stick to business, not telling people what to think.
We would prefer that commercial businesses stick to business fundamentals rather than being distracted onto woke agendas. So we’re documenting wokeness in New Zealand businesses, so that Kiwi consumers can decide for themselves who to do business with and who to avoid. We want consumers to vote with their dollars, doing business with companies which value their values.
How woke are Kiwi businesses
Browse our database of New Zealand businesses and see how woke they are. Browse by industry sector. How we rate each business is obviously subjective, but it’s our best attempt at giving consumers the insight needed to avoid businesses that don’t align with their personal values. You can decide for yourselves who to do business with and who to avoid.
Most Woke and Least Woke Businesses
Most Woke Businesses in NZ
Woke Free Businesses
Latest News
Here is the latest news and examples of wokeness in New Zealand and internationally. Contact us if you find other examples of wokeness.
Major companies ditch LGBQT+ rights report card after online backlash
Harley-Davidson slams brakes on ‘woke’ policies
New Zealand is now the wokest country in the world
Many companies are now running from DEI, and LGBT initiatives
Banks indulging in wokeness and cancel culture
Air New Zealand is first major airline to scrap 2030 emissions targets
Ballantynes’ special beauty event is hosted by a drag queen
Coca Cola sponsors drag queens carrying the Olympic torch
ANZ’s latest ad campaign features a man in a dress…
North Face’s ‘racial inclusion’ discount course
Rainbow Tick Certified Organisations
Nike still losing $billions after Mulvaney partnership
Woke Agendas
Woke Exclusion instead of Inclusion. Division instead of Unity.
Here are a few of the main woke agendas that businesses are jumping onto…
Gender Ideology
Transgerism and "Queerness" is being pushed onto society, especially onto children through the education system, media, and corporate brands.
Diversity Equity Inclusion
Diversity, Equity, and Inclusion (DEI) programs are running rampant through businesses, schools and government agencies.
Critical Race Theory
This is the flawed belief that racism is inherent in all our laws and institutions, with the purpose of oppressing and exploiting people of colour.
Hate Speech Laws
The right to freedom of expression is enshrined in the New Zealand Bill of Rights, but recent political agendas have attempted to curb free speech in NZ.
Abortion & Euthanasia
The "death agendas" of abortion and euthanasia have become normalised in most Western countries. Many corporations support these agendas.
Virtue Signalling
Rather than focusing on providing quality products and services, so many companies want to solve the world’s social and environmental issues.
Climate Alarmism
Climate Change Catastrophe has generated great fear and pessimism (especially in kids), leading to a condition called climate anxiety.
Vaccine Mandates
Many companies enforced “No Jab, No Job” mandates, which divided the country and meant thousands of Kiwis lost their livelihood.
What we are, and what we are not ...
Due to our Judeo-Christian beliefs, we believe all humans are created equal, regardless of race, sex, religion, or social status. Just because we oppose radical sexuality and gender ideology being pushed onto others (especially school children), we believe everyone is entitled to the same human rights. We are pro-life and anti-abortion, and believe the mother and unborn child should both be loved, supported and protected. We oppose Critical Race Theory, but we also oppose racism, believing all humans are created equal and deserving of the same human rights. We are responsible for caring for and protecting the environment for future generations, so we support being good stewards of our natural environment, but we oppose catastrophising climate change which is generating great fear, pessimism, and “climate anxiety” (especially in children). We oppose efforts to curb free speech and religious expression in New Zealand. We are against woke agendas that create exclusion and division instead of inclusion and unity.
Contact Us
Tell us about any Woke businesses and activities you’ve discovered (plus any positively Woke-Free businesses). Note – Your personal details will not be published.