Hallensteins Glassons

Hallensteins Glassons is a New Zealand fashion company based in Auckland, with stores in New Zealand and Australia. Hallenstein Glasson Holdings Limited (HGHL) was formed in 1985 through the merger between Hallensteins and Glassons

Source:  wikipedia.org/wiki/Hallensteins_Glassons

Woke Rating

Hallensteins Glassons is not woke.

Woke Summary

  • Virtue Signalling – no evidence of virtue signalling found.
  • Gender Ideology & LGBTQ – no evidence of Gender Ideology and LGBTQ agenda. In fact Hallensteins received criticism in the media for asking if “marriage should be between a man and a women” in one of their online customer surveys.
  • Diversity Equity Inclusion (DEI) – has some DEI.
  • Climate Change – has not published any emissions reduction targets.

Woke Policies

Wokeness and virtue signalling distracts a company from its core business, which is to make a profit for shareholders while delivering excellent, affordable products and services to its customers. Businesses should not be distracted from this core purpose, otherwise there will be unnecessary costs which are ultimately passed onto consumers. Woke ideologies are typically unfriendly towards the traditional family unit.

There is not much evidence of woke policies from Hallensteins Glassons.

Virtue Signalling

No evidence of virtue signalling found.

Gender Ideology & LGBTQ+

No evidence of Gender Ideology and LGBTQ agenda. In fact Hallensteins received criticism in the media for asking if “marriage should be between a man and a women” in one of their online customer surveys.


Rainbow Youth is one of the not-for-profits to which Hallensteins Glassons dontates textiles (the others are Women’s Refuge, Salvation Army, Koha, and Dress for Success). 


Diversity, Equity and Inclusion (DEI)

Hallensteins Glassons has some minimal DEI polices, but these policies do not appear to favour any special groups of people or push any controversial agendas.

“Hallensteins Glassons Holdings Limited (HGHL) believe that all eligible people get an equal opportunity and are all treated fairly regardless of backgrounds, views, experiences and capabilities as well as their beliefs, physical differences, ethnicity, gender, age, thinking style or preferences. The company has adopted a Diversity and Inclusion Policy that ensures it is continually developing a work environment that supports equality and inclusion regardless of difference.”

“In accordance with HGHL’s Diversity and Inclusion Policy, the Board has established measurable objectives, including Senior Management gender diversity, and are making good progress in achieving these objectives. The Board has responsibility for implementing, reviewing, reporting and overseeing the policy.”


“As part of HGHL’s approach to diversity and inclusion, the Board will establish and separately record measurable objectives for assessing performance against this Policy (including for achieving gender diversity), which will form part of this Policy.”


Unconscious Bias: “As a business, we encourage diversity and inclusion not only within HGH, but also in our interactions with customers and suppliers. We have introduced a programme that educates our employees on unconscious bias with a view to encouraging more mindful interactions and more inclusive decisions.”


Climate Change

Hallensteins Glassons has not published emissions reduction targets. While the company places some emphasis on the environmental impact of its business, it does not push a “Climate Crisis” narrative.

“In our ongoing sustainability journey, we’ve encountered a changing world that constantly challenges our awareness. From the ongoing climate crisis to the critical need for fair and ethical supply chains, we understand that sustainability is not a choice but an imperative.”


Positive Policies & Activities

Key achievements include:

  • Glassons achieved a Top 20% ranking of retailers in the Ethical Fashion Report.
  • Partnered with QIMA to run an independent hotline, supporting worker voices in our factories.

Hallensteins Glassons has partnerships with:

  • Tearfund
  • Baptist World Aid
  • Oxfam – Hallensteins Glassons supports Oxfam NZ, participating in their “What she Makes” campaign, which aims to achieve living wage for women working in the garment industry overseas.

Hallensteins Glassons is donating textiles to a number of charities and not-for-profits, including Women’s Refuge, Salvation Army, and Koha Apparel.

Hallensteins Glassons partners with Upparel to collect end of life and unsaleable garments. Sending them to Upparel for processing to be converted into filling, cushioning, and felting for furniture, homeware and building products. 

Note – This page was updated as of 20th May 2024. Please contact us if you’ve discovered other relevant information about Hallensteins Glassons or other businesses pushing woke agendas. You should also contact us if you discover some positively woke-free businesses.

Scroll to Top