Woke Businesses in New Zealand

Are you sick of being served up wokeness?

The primary purpose of any commercial business is to provide quality products and services at a reasonable price; ultimately to satisfy the needs of customers and provide value to shareholders. Any wokeness and virtue signalling detracts from this core purpose, and ultimately passes on unnecessary costs to the customer. Most people just want to purchase products and services, then get on with their lives. They don’t want businesses shoving woke beliefs down their throats.   Businesses should stick to business, not telling people what to think.

Unfortunately “Woke Capitalism” is spreading rapidly through the corporate business world, affecting every category of business. Many corporations, CEOs, and wealthy elites are supporting “progressive” left-wing agendas such as transgenderism, same-sex marriage, climate alarmism, abortion, and Critical Race Theory. At the same time they’re undermining the Judeo-Christian values which have been the foundation of New Zealand society over many generations.

We would prefer that commercial businesses stick to business fundamentals rather than being distracted onto woke agendas. So we’re documenting wokeness in New Zealand businesses, so that Kiwi consumers can decide for themselves who to do business with and who to avoid. We want consumers to vote with their dollars, doing business with companies which value their values.

How woke are Kiwi businesses

Browse our database of New Zealand businesses and see how woke they are. Browse by industry sector. How we rate each business is obviously subjective, but it’s our best attempt at giving consumers the insight needed to avoid businesses that don’t align with their personal values. You can decide for yourselves who to do business with and who to avoid.

  • All
  • Airlines
  • Banks & Finance
  • Energy
  • Food & Drink
  • Petrol
  • Retail
  • Supermarkets
  • Telco
farmers-logo Not Woke

Farmers

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Foodstuffs-Logo Woke

Foodstuffs

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genesis-logo Woke

Genesis Energy

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Gull-thumbnail Not Woke

Gull NZ

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HallensteinGlasson-Logo Not Woke

Hallensteins Glassons

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Harvey Norman Logo Not Woke

Harvey Norman

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Jetstar-Logo Woke Lite

Jetstar NZ

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Just-Jeans-Logo Not Woke

Just Jeans

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Kmart-Logo Woke Lite

K Mart

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Kathmandu-Logo Woke

Kathmandu

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kiwibank-logo Extreme Woke

Kiwibank

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McDonalds-thumbnail Woke

McDonalds

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Most Woke and Least Woke Businesses

Woke Businesses in NZ
Featured

Most Woke Businesses in NZ

Here are some of the most woke businesses currently listed on this website. You can decide for yourselves who to do business with and who ...
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Woke Free Zone
Featured

Woke Free Businesses

Here's a list of some of the least woke businesses in New Zealand. You can decide for yourselves who to do business with and who to ...
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Latest News

Here is the latest news and examples of wokeness in New Zealand and internationally. Contact us if you find other examples of wokeness.

Companies abandon LGBQT+ report card

Major companies ditch LGBQT+ rights report card after online backlash

Major companies are abandoning the Corporate Equality Index, which evaluates businesses on LGBQT+ workplace policies.  Initially established over 20 years ago by the Human Rights Campaign ...
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Harley-Davidson slams brakes on woke

Harley-Davidson slams brakes on ‘woke’ policies

Harley-Davidson has slammed the brakes on ‘woke’ policies, saying it no longer has DEI functions. Instead is vows to focus on its loyal customers (isn’t ...
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Woke New Zealand

New Zealand is now the wokest country in the world

New Zealand was once acclaimed for our Everest-conquering, can-do spirit. But New Zealand is now the wokest country in the world, according to UK writer ...
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Many companies are now running from DEI, and LGBT initiatives

Many companies are now running from DEI, and LGBT initiatives

Perhaps companies are awakening to the fact that DEI and LGBT initiatives are damaging their businesses, deciding it's high time to refocus on the fundamental ...
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BNZ Wokeness

Banks indulging in wokeness and cancel culture

Business owner and columnist Damien Grant has called out our banks, and in particular BNZ, for indulging in wokeness and cancel culture...
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Air New Zealand is first major airline to scrap 2030 emissions targets

Air New Zealand is first major airline to scrap 2030 emissions targets

Air New Zealand has become the first major airline to drop its 2030 goal to cut carbon emissions. Air New Zealand has pulled the plug ...
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Drag Queen Jack

Ballantynes’ special beauty event is hosted by a drag queen

Ballantynes department store went woke with a special "beauty" event, hosted by a drag queen called Queen Jack.
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olympics drag queens

Coca Cola sponsors drag queens carrying the Olympic torch

The Paris Olympics has featured three drag queens carrying the Olympic torch this year.  The torchbearers are chosen by the Olympic sponsors and organisers, usually ...
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ANZ’s latest ad campaign features a man in a dress…

ANZ's latest ad campaign is so woke it features a man in a dress. There's also lots of cultural stereotyping.
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North Face racial inclusion discount course

North Face’s ‘racial inclusion’ discount course

Even the great outdoors is inherently racist, apparently. North Face has been widely criticised and mocked after the US retailer offered customers a 20 per ...
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Rainbow Tick Certified Organisation

Rainbow Tick Certified Organisations

A starting point for identifying New Zealand's most woke organisations would be to check the list of Rainbow Tick Certified Organisations.
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Nike Losing Billions

Nike still losing $billions after Mulvaney partnership

Last year, Nike followed Bud Light’s madness in recruiting Dylan Mulvaney (a man transitioning to a woman) as a brand ambassador. Nike had Mulvaney modelling ...
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Woke Agendas

Woke Exclusion instead of Inclusion. Division instead of Unity.

Here are a few of the main woke agendas that businesses are jumping onto…

Gender Ideology

Transgerism and "Queerness" is being pushed onto society, especially onto children through the education system, media, and corporate brands.

Diversity Equity Inclusion​

Diversity, Equity, and Inclusion (DEI) programs are running rampant through businesses, schools and government agencies.

Critical Race Theory

This is the flawed belief that racism is inherent in all our laws and institutions, with the purpose of oppressing and exploiting people of colour.

Hate Speech Laws

The right to freedom of expression is enshrined in the New Zealand Bill of Rights, but recent political agendas have attempted to curb free speech in NZ.

Abortion & Euthanasia

The "death agendas" of abortion and euthanasia have become normalised in most Western countries. Many corporations support these agendas.

Virtue Signalling

Rather than focusing on providing quality products and services, so many companies want to solve the world’s social and environmental issues.

Climate Alarmism

Climate Change Catastrophe has generated great fear and pessimism (especially in kids), leading to a condition called climate anxiety.

Vaccine Mandates

Many companies enforced “No Jab, No Job” mandates, which divided the country and meant thousands of Kiwis lost their livelihood.

What we are, and what we are not ...

Due to our Judeo-Christian beliefs, we believe all humans are created equal, regardless of race, sex, religion, or social status. Just because we oppose radical sexuality and gender ideology being pushed onto others (especially school children), we believe everyone is entitled to the same human rights. We are pro-life and anti-abortion, and believe the mother and unborn child should both be loved, supported and protected. We oppose Critical Race Theory, but we also oppose racism, believing all humans are created equal and deserving of the same human rights. We are responsible for caring for and protecting the environment for future generations, so we support being good stewards of our natural environment, but we oppose catastrophising climate change which is generating great fear, pessimism, and “climate anxiety” (especially in children). We oppose efforts to curb free speech and religious expression in New Zealand. We are against woke agendas that create exclusion and division instead of inclusion and unity.

Contact Us

Tell us about any Woke businesses and activities you’ve discovered (plus any positively Woke-Free businesses).  Note – Your personal details will not be published.

Note - Your personal details will not be published.

Do business with companies that value your values.

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