We have researched some of the main commercial businesses operating in New Zealand. We looked for some key examples of woke policies and activities, including:

• Virtue signalling, especially in ad campaigns and marketing activities.

• LGBTQIA+ activism and marketing, Rainbow Tick certified, financially supporting LGBTQIA+ organisations and causes (e.g. Pride Pledge).

• Supporting gender transitioning (including surgery). For example, some businesses will give employees paid-leave to undergo gender transitioning.

• Committed to 40:40:20 gender split (40% male, 40% female, 20% other gender/non-binary), yep this is really a thing.

• DEI (Diversity Equity Inclusion) policies and gender recruitment targets.

• Supporting abortions. Woke businesses will often reimburse some costs for employees who need abortions.

• Integrating Te ao Māori (the Māori world) and Māori spirituality into everything (especially when the majority of their customers are not Māori).

• Evidence of Critical Race Theory, including training courses on “unconscious bias” etc.

• Evidence of Ant-Semitism. 

• Pushing “Climate Alarmism”, and committed to stringent emissions reduction targets. Support for Agenda 2030.