Restaurant Brands NZ

Restaurant Brands New Zealand Limited operates the New Zealand outlets of KFC, Pizza Hut and Carl’s Jr.

Restaurant Brands is listed on both the New Zealand Stock Exchange and on the Australian Securities Exchange. As of December 2022, Restaurant Brands has 376 stores: 109 KFC New Zealand, 72 KFC Australia, 75 KFC California (including 11 multi-brand KFC-Taco Bell stores), 39 Taco Bell Hawaii, 11 Taco Bell Australia, 13 Taco Bell New Zealand, 116 Pizza Hut New Zealand, 36 Pizza Hut Hawaii and 16 Carl’s Jr. New Zealand. It employs over 11,900 staff across New Zealand, Australia, California and Hawaii.  

When Restaurant Brands was created in 1997, all support operations, including Payroll, Marketing, Finance, Logistics and Property Development, were moved to the central Support Centre in Penrose, Auckland.


Woke Rating

Restaurant Brands (including KFC, Pizza Hut, Carls Jr, Taco Bell) is not woke.

Woke Summary

  • Virtue Signalling – not present.
  • Abortion – no evidence of pro-abortion policies.
  • Critical Race Theory – no evidence of CRT.
  • Gender Ideology & LGBTQ – no evidence of Gender Ideology.
  • Climate Change – committed to “Emission Reduction and Climate Adaptation”.
  • Diversity Equity Inclusion (DEI) – has DEI policies and targets as well as ESG metrics.

Woke Policies

Wokeness and virtue signalling distracts a company from its core business, which is to make a profit for shareholders while delivering excellent, affordable products and services to its customers. Businesses should not be distracted from this core purpose, otherwise there will be unnecessary costs which are ultimately passed onto consumers. Woke ideologies are typically unfriendly towards the traditional family unit.

There was little evidence of woke policies and initiatives from Restaurant Brands.

Diversity, Equity and Inclusion (DEI)

Committed to D&I.

From 2022 Annual Report

ESG Policies

“Restaurant Brands is continuing its journey into taking more accountability for its environmental, social and governance (ESG) outcomes. With the appointment of dedicated ESG resource at a senior level and a wider acceptance of these non-financial performance measures and associated activities at all levels in the organisation, we are confident in institutionalising sustainable outcomes in all our activities.”

“The Board has convened a Health, Safety & Sustainability Committee to assist it in providing leadership and oversight for environmental, social and governance (ESG) policies and disclosure matters across the Group’s business.” Source: 2022 Annual Report

Source: 2022 Annual Report

Climate Change

Committed to “Emission Reduction and Climate Adaptation”. Source: 2022 Annual Report

“In the new year, as we work towards aligning with the Aotearoa New Zealand Climate Standards issued by the External Reporting Board at the end of 2022, our sustainability governance will be further reviewed.”

“To deliver on our commitment to reducing Restaurant Brands’ carbon footprint, and in preparation for New Zealand’s mandatory reporting requirements from 2023 onwards, Climate Action has been a major focus for the business in the past year.”

“The Board has convened a Health, Safety & Sustainability Committee to assist it in providing leadership and oversight for environmental, social and governance (ESG) policies and disclosure matters across the Group’s business.” 

“Over the past 12 months, we have:

  1. Conducted a series of workshops with key internal team members and major franchisor Yum! to enable us to define Restaurant Brands’ carbon footprint scope and commit to a 2022 base year for benchmarking, and
  2. Developed the tools, and worked with suppliers, to collect the necessary data to report our carbon footprint each year.”

Source: 2022 Annual Report

Positive Policies & Activities

“In New Zealand, we manage procurement and the supply chain for all brands and restaurants and it is our policy to purchase locally where possible, to both support the community and reduce our impact on the planet.”

Source: 2022 Annual Report

Restaurant Brands Charitable Fund:

Restaurant Brands established the Restaurant Brands Charitable Fund in 2019. The Fund is committed to supporting youth-orientated New Zealand charities that focus their activities on improving access to education.

The 2023 beneficiaries of the fund are The Manaiakalani Education Trust and First Foundation.

Source: 2022 Annual Report

KFC supports Surf Life Saving New Zealand:

“KFC has been a part of Kiwis lives for 50 plus years and we understand the impact our business has in local communities. We have been a gold partner [of Surf Life Saving New Zealand] since October 2012 and, as of 31 December 2021, have raised a total of $1.58m for this very worthy organisation. Every year the money raised in our summer appeal helps keep kiwis safer at the beach, and supports the 4,500 volunteer lifeguards on duty over the summer.”


Note – This page was updated as of 20th May 2024. Please contact us if you’ve discovered other relevant information about Restaurant Brands NZ or other businesses pushing woke agendas. You should also contact us if you discover some positively woke-free businesses.

Scroll to Top