Businesses which are woke


Cotton:On Group

Cotton On is one of Australia’s largest global fashion brands and part of the Cotton:On group. The first Cotton On store opened in 1991 in Geelong and now has over 1500 stores in 12 countries, including New Zealand.

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Kathmandu was founded in New Zealand, specialising in clothing and equipment for travel and the outdoors. At present, it is a global outdoor, lifestyle, and sports retailer that is part of KMD Brands (formerly known as Kathmandu Holdings Limited), with stores nationwide and global branches in Australia, the US, Canada, the United Kingdom, Germany, and France.

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Foodstuffs (NZ) Ltd is a New Zealand grocery company which owns retail franchises New World, Pak’nSave, Four Square, LiquorLand, Gilmours, and in-store private label Pams. Foodstuffs operates over 400 retail stores as of 2020, and serves an estimated 3.6 million customers each week.

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Woolworths (formerly Countdown) is a full-service supermarket chain, and a subsidiary of the Australian Woolworths Group. Alongside Foodstuffs (New World, Pak’nSave, Four Square), Woolworths NZ forms part of the New Zealand supermarket duopoly.

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Bunnings Group Limited, trading as Bunnings Warehouse or Bunnings, is an Australian household hardware and garden centre chain. The chain has been owned by Wesfarmers since 1994, and has stores in Australia and New Zealand. There are 40+ Bunnings stores throughout New Zealand.

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Westpac provides a full range of banking and financial services, including online banking, bank accounts, home loans/mortgages, credit cards, personal loans, foreign exchange, insurance, KiwiSaver funds management, investment funds, and business banking.

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Vector Limited delivers energy and communication services across Australasia and the Pacific. Its primary business is electricity distribution, along with distributing piped gas. It also has a bottled gas business, owns a fibre optic cable network (Vector Fibre), deploys electricity and gas meters, manages solar infrastructure projects and offers cybersecurity services and a data platform. It is also the parent company of HRV ventilation solutions.

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Genesis Energy

Genesis Energy Limited is an electricity generation and electricity, natural gas and LPG retailing company. It was formed as part of the 1998–99 reform of the New Zealand electricity sector, taking its generation capacity from the breakup of the Electricity Corporation of New Zealand (ECNZ) and taking retail customers from three local power boards in the Lower North Island. The New Zealand Government owns a 51% share of the company.

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“New Zealand’s first McDonald’s restaurant opened in Porirua in 1976. Today there are over 170 McDonald’s restaurants across New Zealand, 85 per cent of which are owned and operated by locals. The organisation employs over 10,000 people in restaurants nationwide, and is one of New Zealand’s largest employers of youth. In 2021, McDonald’s spent more than $175 million with local suppliers, while New Zealand producers exported $323 million of food to other McDonald’s markets around the world. McDonald’s is the primary supporter of Ronald McDonald House Charities New Zealand, who keep families close while their children are in hospital.”

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Z Energy

Z Energy is a New Zealand fuel distributor with branded service stations. Formerly Shell New Zealand, it comprises some of the former assets of Shell New Zealand and Chevron New Zealand. Shell left the New Zealand fuel distribution business in April 2010, selling its operations to Infratil and the New Zealand Superannuation Fund. And in 2011, Z Energy was born. 

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