Company Overview
Lorna Jane is an activewear and lifestyle women’s wear fashion brand. Founded in 1989, in Australia by Lorna Jane Clarkson, the female-founded activewear brand has 107 stores throughout Australia and New Zealand.
Woke Rating
We rate Lorna Jane as Woke.
Woke Summary
- Virtue Signalling – evidence of virtue signalling with support for social justice movements.
- Gender Ideology & LGBTQ – has promoted LGBTQI+ in social media and have created “Pride” apparel.
- Diversity Equity Inclusion (DEI) – little evidence of DEI policies or initiatives.
- Climate Change – has emissions reduction targets and ESG policies. It supports the Paris Agreement.
Woke Policies
Wokeness and virtue signalling distracts a company from its core business, which is to make a profit for shareholders while delivering excellent, affordable products and services to its customers. Businesses should not be distracted from this core purpose, otherwise there will be unnecessary costs which are ultimately passed onto consumers. Woke ideologies are typically unfriendly towards the traditional family unit.
Below are some woke policies and initiatives from Lorna Jane…
Virtue Signalling
Here are some examples of virtue signalling from Lorna Jane…
Gender Ideology & LGBTQ+
Lorna Jane has shown support for the LGQBT+ movement including for Pride edition apparel and social media posts featuring transwomen.
**********************************************
Diversity, Equity and Inclusion (DEI)
Lorna Jane does not publish any DEI policy, but it does seem to support inclusivity and equity…
“We believe that fostering an inclusive and equitable workplace is not just a goal, but an ongoing commitment.”
“Therefore, we support the Australian Government’s Workplace Gender Equality Agency (WGEA) releasing gender pay gap (GPG) data to help raise awareness of systemic factors that contribute to this gap in Australia.”
Source: https://www.lornajane.nz/gender-equality-statement.html
Climate Change
Lorna Jane has emissions reduction targets and ESG policies. It supports the Paris Agreement and UN’s Sustainable Development Goals (SDGs).
Source: https://www.lornajane.nz/sustainability/planet/climate-impact
Positive Policies & Activities
Commitment to Living Wage – “Lorna Jane is proud to provide a living wage to all workers in our Tier 1 factory, Ningbo Longson, who produces our apparel. This commitment is critical because it supports the well-being and dignity of the people who make our products. It’s about more than just fair compensation; it’s about ensuring that workers have the means to live a full and dignified life, free from poverty.”
Source: www.lornajane.nz/sustainability/people/living-wages
Lorna Jane is committed to eliminating modern slavery in all forms across its operations and supply chain.
Lorna Jane supports Women’s Community Shelters…
Note – This page was updated as of 10th Mar 2025. Please contact us if you’ve discovered other relevant information about Lorna Jane or other businesses pushing woke agendas. You should also contact us if you discover some positively woke-free businesses.