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America’s number one retailer and largest private employer Walmart is dialling back its commitment to DEI programmes and policies as it comes under fire from filmmaker and anti-woke activist Robby Starbuck. Starbuck notes “Companies need to listen to our movement. We are powerful and growing every single day. We will not stop until we have […]

Some businesses are waking up to their wokeness. Others – like Jaguar – aren’t. Apparently, the American “marketing guru” who masterminded Jaguar’s woke rebrand is Black Lives Matter-supporting Santino from New York, who has a Scottish husband. DEI 101. Don’t worry about building good cars. It’s all about helping the staff to change their sex and indoctrinating sexuality and gender in the letters of LGBTQIA and any others you want to add.

The Boeing Company has joined the ranks of companies dumping their DEI policies and dismantling their DEI department. The company, which has been caught up in ongoing labor strikes over wages, beefed up its DEI initiatives following the death of George Floyd in May 2020 — pledging to increase overall black employment by 20% by

Parents must be forever vigilant, checking what’s in the “kids section” of many stores. K Mart seems to be enticing kids into the occult with a range of “kids books and posters” on occult themes such as Witchcraft and Tarots.

Since June, an increasing number of companies have rolled back their corporate commitments to diversity, equity, and inclusion. Tractor Supply and John Deere were some of the first companies to do so, pulling back some of their DEI policies and sponsorship of Pride events and other “social or cultural awareness” events. In the months since, several others

Dove is a well-known personal care brand. Dove is also very woke. Earlier this year, Dove launched a Mother’s Day campaign featuring a lesbian couple in a promotion aimed at supporting “all Moms and Mom-like figures”.

Major companies are abandoning the Corporate Equality Index, which evaluates businesses on LGBQT+ workplace policies.  Initially established over 20 years ago by the Human Rights Campaign (HRC), the index aimed to combat discrimination against LGBTQ+ employees, but recent months have seen a wave of criticism, particularly from conservative activists. Companies like Ford, Harley-Davidson, and Lowe’s have

Harley-Davidson has slammed the brakes on ‘woke’ policies, saying it no longer has DEI functions. Instead is vows to focus on its loyal customers (isn’t that what businesses are supposed to focus on?). This is all in the wake of social-media outrage and pressure from longtime loyal bikers who heavily criticised the brand for range

New Zealand was once acclaimed for our Everest-conquering, can-do spirit. But New Zealand is now the wokest country in the world, according to UK writer and editor Patrick Whittle. We’re “at the vanguard of the woke absurdities”.

Perhaps companies are awakening to the fact that DEI and LGBT initiatives are damaging their businesses, deciding it’s high time to refocus on the fundamental business activities which deliver results. The list of corporations quitting DEI (diversity, equity, and inclusion) continues to grow. It’s clear this is becoming a trend. The list of companies ditching DEI includes Ford Motor Company, Harley-Davidson, Lowe’s, Brown-Forman, which makes Jack Daniels, John Deere, Molson-Coors, and Tractor Supply.