News

Woke show brand Allbirds will fly no more. Once worth $7b on the stock market, the company has been sold for “peanuts” and is winding down its business. The company’s share price plummeted roughly 99.5% from its 2021 peak, leading to a “sell-off for peanuts”.

IKEA recently opened in New Zealand, pulling in massive crowds, but unfortunately IKEA is full-woke on DEI and promoting LGBTQi++. IKEA aren’t satisfied with just marketing LGBTQi++, they also want you to include their woke values in your own home. The company even supports the drag queen Envy Peru (real name Boris).

A literary magazine’s use of the ‘c-word’ has led to its ban from Whitcoulls, an excellent decision. Well done James Pascoe (owner of Whitcoulls). Sue Reid writes that Whitcoulls win with their choice.

Imagine, dropping a phenomenal professional surfer, who survived a shark biting her arm off, only to replace her with a man who pretends to be a woman.

The culture and many companies are finally waking up to wokeness – and they’re rejecting the transgressive sexuality, gender confusion, climate alarmism & divisive Marxist agenda of left wing politics, politicians & media. There was a classic example just last week to add to the list.

Ice Cream brand Ben & Jerry’s has been slammed by conservatives and especially pro-lifers for publicly supporting “National Abortion Provider Appreciation Day.” (yep, sadly there is such a day) Ben & Jerry’s published social media posts and blog articles in support of abortion, stating that it “stands with abortion providers today and every day,” A

New Zealand First’s “woke banking” bill was drawn from the ballot this week and will therefore be debated in Parliament. The private members’ bill would ban banks from discriminating against businesses because of the sector they were involved in when deciding whether to give them a loan. The bill is designed to prevent banks from

What does a woke DEI company look like, and what are they obsessed with? It’s definitely not focused on the customer. The staff will be okay though – as long as they play along.

McDonald’s is joining a growing list of companies scaling back or abandoning their diversity, equity, and inclusion (DEI) initiatives. The fast-food giant cited the U.S. Supreme Court’s decision in July 2023, which struck down affirmative action in college admissions, as a key reason for its change in direction and internal examination of its policies. McDonald’s,

America’s number one retailer and largest private employer Walmart is dialling back its commitment to DEI programmes and policies as it comes under fire from filmmaker and anti-woke activist Robby Starbuck. Starbuck notes “Companies need to listen to our movement. We are powerful and growing every single day. We will not stop until we have