Author name: Admin

Some businesses are waking up to their wokeness. Others – like Jaguar – aren’t. Apparently, the American “marketing guru” who masterminded Jaguar’s woke rebrand is Black Lives Matter-supporting Santino from New York, who has a Scottish husband. DEI 101. Don’t worry about building good cars. It’s all about helping the staff to change their sex and indoctrinating sexuality and gender in the letters of LGBTQIA and any others you want to add.

Parents must be forever vigilant, checking what’s in the “kids section” of many stores. K Mart seems to be enticing kids into the occult with a range of “kids books and posters” on occult themes such as Witchcraft and Tarots.

Dove is a well-known personal care brand. Dove is also very woke. Earlier this year, Dove launched a Mother’s Day campaign featuring a lesbian couple in a promotion aimed at supporting “all Moms and Mom-like figures”.

Harley-Davidson has slammed the brakes on ‘woke’ policies, saying it no longer has DEI functions. Instead is vows to focus on its loyal customers (isn’t that what businesses are supposed to focus on?). This is all in the wake of social-media outrage and pressure from longtime loyal bikers who heavily criticised the brand for range

New Zealand was once acclaimed for our Everest-conquering, can-do spirit. But New Zealand is now the wokest country in the world, according to UK writer and editor Patrick Whittle. We’re “at the vanguard of the woke absurdities”.

Perhaps companies are awakening to the fact that DEI and LGBT initiatives are damaging their businesses, deciding it’s high time to refocus on the fundamental business activities which deliver results. The list of corporations quitting DEI (diversity, equity, and inclusion) continues to grow. It’s clear this is becoming a trend. The list of companies ditching DEI includes Ford Motor Company, Harley-Davidson, Lowe’s, Brown-Forman, which makes Jack Daniels, John Deere, Molson-Coors, and Tractor Supply.