Company Overview
H&M, is a Swedish multinational fashion retailer headquartered in Stockholm. Known for its fast fashion business model, H&M sells clothing, accessories, and homeware. The company has a significant global presence, operating thousands of stores across 75 geographical markets and employing over 100,000 people worldwide.
Source: https://en.wikipedia.org/wiki/H%26M
Woke Rating
We rate H&M as woke
Woke Summary
- Virtue Signalling – lots of virtue signalling found.
- Gender Ideology & LGBTQ – H&M has Rainbow policies, and is involved with LGBTQI+ events and initiatives. H&M regularly features rainbow-themed clothing and merchandise. They also promote LGBTQI+ in campaigns and social media.
- Diversity Equity Inclusion (DEI) – H&M has DEI policies and initiatives. Applies gender-based recruitment targets.
- Climate Change – H&M has emissions reduction targets and ESG policies. It supports the Paris Agreement and Agenda 2030.
Woke Policies
Wokeness and virtue signalling distracts a company from its core business, which is to make a profit for shareholders while delivering excellent, affordable products and services to its customers. Businesses should not be distracted from this core purpose, otherwise there will be unnecessary costs which are ultimately passed onto consumers. Woke ideologies are typically unfriendly towards the traditional family unit.
Below are some woke policies and initiatives from H&M…
Gender Ideology & LGBTQ+
H&M has Rainbow policies, and is involved with LGBTQI+ events and initiatives. H&M regularly features rainbow-themed clothing and merchandise. They also promote LGBTQI+ in campaigns and social media.
““H&M is proud to support the LGBTQIA+ community today, tomorrow, and every day. We believe in the power of diversity, equity, and inclusivity.”
Source: https://hmgroup.com/about-us/inclusion-and-diversity/
H&M regularly features rainbow-themed clothing and merchandise. However according to reports in the BBC, some of H&M’s Pride range – which includes t-shirts, bags and caps – are made in Bangladesh, where homosexuality is punishable with life imprisonment.
Source: https://www.bbc.com/news/uk-44500638
Diversity, Equity and Inclusion (DEI)
H&M has DEI policies and initiatives. Applies gender-based recruitment targets.
https://hmgroup.com/about-us/inclusion-and-diversity/
“H&M Group is a value-driven company that wants to lead the way to a more inclusive world. To us, inclusion and diversity represent who we are and want to be, now and in the future.”
“We’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Together with our brands, we promote diversity and equality through products and communication, and advance inclusion in our communities.”
“Through our Inclusion & Diversity focus areas and objectives, everyone within our company is empowered, expected and able to contribute. I am proud to see all the work achieved, but there are many challenges ahead. Our commitment to being an inclusive company is unwavering, as is our ambition to build a better world through our influence.”
“Inclusive Marketing – Our advertising aims to stand up for inclusion and diversity by reflecting and celebrating the diverse customers we serve and the communities we are part of.”
Climate Change
H&M has emissions reduction targets and ESG policies. It supports the Paris Agreement and Agenda 2030.
“At H&M Group our ambition is to contribute to the limiting of global warming to 1.5°C in line with the Paris Agreement. We aim to achieve this by decarbonising our supply chain, optimising production and improving resource efficiency. To reach our ambition, we have integrated accountability for reaching our climate targets into our brands and operations.”
Goals:
- Reduce absolute scope 1, 2 and 3 GHG emissions by 56 percent by 2030, against a 2019 baseline.
- Reach net zero by reducing absolute scope 1 and 2 emissions and absolute scope 3 emissions respectively by at least 90 percent by 2040, against a 2019 baseline, and balance out any remaining emissions with permanent carbon removal.
Positive Policies & Activities
H&M Foundation donates USD 100,000 to support Red Cross flood relief in Ecuador…
H&M Foundation donates USD 100,000 to support Red Cross flood relief in Ecuador
Note – This page was updated as of 30th March 2025. Please contact us if you’ve discovered other relevant information about H&M or other businesses pushing woke agendas. You should also contact us if you discover some positively woke-free businesses.