Company Overview
Zara is one of the largest international fashion companies. Zara is a fast fashion retail subsidiary of the Spanish multinational fashion design, manufacturing, and retailing group Inditex. Zara sells clothing, accessories, beauty products and perfumes. The head office is located at Arteixo in the province of A Coruña, Spain.
Woke Rating
We rate Zara as woke lite
Woke Summary
- Virtue Signalling – not much evidence of virtue signalling.
- Gender Ideology & LGBTQ – Zara’s parent company Inditex has some Rainbow policies and initiatives. However, there is little evidence in LGBTQi+ marketing or clothing from Zara.
- Diversity Equity Inclusion (DEI) – Zara’s parent company Inditex has DEI policies and initiatives.
- Climate Change – Zara’s parent company Inditex has emissions reduction targets and ESG policies.
Woke Policies
Wokeness and virtue signalling distracts a company from its core business, which is to make a profit for shareholders while delivering excellent, affordable products and services to its customers. Businesses should not be distracted from this core purpose, otherwise there will be unnecessary costs which are ultimately passed onto consumers. Woke ideologies are typically unfriendly towards the traditional family unit.
Below are some woke policies and initiatives from Zara (and its parent company Inditex)…
Gender Ideology & LGBTQ+
Zara’s parent company Inditex has some Rainbow policies and initiatives. However, there is little evidence in LGBTQi+ marketing or clothing from Zara.
Zara’s parent company Inditex is a member of organisations such as Open for Business and REDI which advocate for LGBT+ community inclusion and rights.
“To prevent all discrimination against transgender and non-binary persons, we continued to strengthen our internal anti-discrimination policies. Among other measures, we are adapting our systems so that our people can express their gender identity within a spectrum of options ranging from binary (‘Male’ and ‘Female’) to ‘Non-Binary’ and ‘Other/Unspecified.”
“Also, through our corporate project I AM PROUD, we nurture environments where everyone is welcome and where prejudice, gender stereotypes and discrimination based on gender identity and sexual orientation are tackled. In the US, we held the third edition of IN Pride, a program to help transgender and non-binary people access employment, focused on creating job opportunities at our stores in conjunction with two New York organisations: The Door and The Ali Forney Center.”
Source: https://annualreport2023.inditex.com/en/social
Diversity, Equity and Inclusion (DEI)
Zara’s parent company Inditex has DEI policies and initiatives.
Diversity and inclusion, grounded on essential values such as fairness, collaboration and respect, drive our business performance and facilitate the achievement of our corporate objectives, helping us to anticipate all the market’s fashion needs.
In May 2023, Inditex unveiled its Diversity and Inclusion Manifest worldwide, with our corporate purpose at its heart: ‘We design opportunities for all’.
In December 2023, Inditex was listed in the Financial Times-Statista Diversity Leaders 2024 ranking for the fifth year in a row.
https://annualreport2023.inditex.com/en/social
Climate Change
Zara’s parent company Inditex has emissions reduction targets and ESG policies. The goal is to achieve zero net emissions by 2040.
We are working tirelessly on solutions for lowering GHG emissions all along our value chain. Those efforts are concentrated around our Supply Chain Transformation Plan, our Fibres Plan, the rollout of circularity and efficiency programmes and ecosystem protection and conservation initiatives.
https://annualreport2023.inditex.com/en/medioambiente
Positive Policies & Activities
“Inclusion of the vulnerable – At Inditex we also know that migrants and refugees are the people most vulnerable to discrimination and racism at work. To promote the integration of these groups and reduce inequalities, we have employability programmes, most notably the Salta programme, focusing on the socio-occupational inclusion of vulnerable groups. This programme, whose footprint extended to 18 markets in 2023, has facilitated the hiring of over 1,800 people to date into our store, logistics and factory teams over the years.”
“Inclusion of people with disabilities – At year-end 2023, we directly employed 2,041 people with disabilities at Inditex. Moreover, since 2022 in Spain, alternative measures (collaboration with special employment centres, donations and sponsorships to conduct employment insertion activities for people with disabilities) are no longer used.”
“Emergency Relief – Development of emergency relief programmes, in response to the earthquakes in Türkiye and Morocco, as well as Hurricane Otis in Mexico, in collaboration with national organisations like the Red Cross and the Red Crescent.”
“Every Mother Counts – Promoting development cooperation through the Every Mother Counts programme extension, in order to provide pre-natal care to pregnant women in Bangladesh and the United States, as well as renewing the Missão Paz programme for welcoming and supporting the integration of immigrants and refugees in Brazil.”
Source: https://annualreport2023.inditex.com/en/social
Note – This page was updated as of 30th March 2025. Please contact us if you’ve discovered other relevant information about Zara or other businesses pushing woke agendas. You should also contact us if you discover some positively woke-free businesses.