Company Overview
Nike is the world’s largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022. As of 2024, it employed 83,700 people worldwide. Converse is a subsidiary of Nike, Inc.
Source: https://en.wikipedia.org/wiki/Nike,_Inc.
Woke Rating
We rate Nike as woke
Woke Summary
- Virtue Signalling – lots of virtue signalling found.
- Gender Ideology & LGBTQ – Nike has Rainbow policies, and is involved with LGBTQI+ events and initiatives. Nike regularly features rainbow-themed clothing and merchandise. They also promote LGBTQI+ in campaigns and social media.
- Diversity Equity Inclusion (DEI) – Nike has DEI policies and initiatives. Applies gender-based recruitment targets and race-based targets. Nike has “Inclusive Leadership” education programs.
- Climate Change – Nike has emissions reduction targets and ESG policies.
Woke Policies
Wokeness and virtue signalling distracts a company from its core business, which is to make a profit for shareholders while delivering excellent, affordable products and services to its customers. Businesses should not be distracted from this core purpose, otherwise there will be unnecessary costs which are ultimately passed onto consumers. Woke ideologies are typically unfriendly towards the traditional family unit.
Below are some woke policies and initiatives from Nike…
Gender Ideology & LGBTQ+
Nike has Rainbow policies, and is involved with LGBTQI+ events and initiatives. Nike regularly features rainbow-themed clothing and merchandise. They also promote LGBTQI+ in campaigns and social media.
Dylan Mulvaney Campaign – In 2023 Nike ran a campaign featuring trans influencer Dylan Mulvaney (a biological man) wearing a Nike sports bra. Much like the Bud Light controversy, who also ran a campaign featuring Dylan Mulvaney, Nike received significant backlash for its campaign.
www.dailysignal.com/2024/04/17/nike-stocks-still-tanking-a-year-after-mulvaney-partnership/
Nike No Pride No Sport (https://www.nike.com/a/no-pride-no-sport) – “Nike is on a mission to make sport available to everyone, everywhere. We’re continuing our commitment to helping shape a strong culture of LGBTQIA+ belonging and visibility in sport. We’re working to expand sport for the next generation through community grants, athlete partnerships, impactful storytelling, and products that celebrate the full spectrum of LGBTQIA+ expression.”
Be True (https://www.nike.com/betrue) – “Be True is part of Nike’s commitment to the LGBTQIA+ community, a company-wide effort to create more inclusive spaces in sport since 2012.”
Diversity, Equity and Inclusion (DEI)
Nike has DEI policies and initiatives. Applies gender-based recruitment targets and race-based targets. Nike has “Inclusive Leadership” education programs.
“NIKE, Inc. is building more equitable and inclusive practices to empower our employees and create the workforce of the future.”
https://about.nike.com/en/impact/focus-areas/diversity-equity-inclusion
Climate Change
Nike has emissions reduction targets and ESG policies.
“We aim to reduce our carbon footprint by 63% by 2030 and reach net zero by 2050. To achieve this ambitious goal, we’re re-thinking every aspect of Nike.”
https://about.nike.com/en/impact/initiatives/reducing-our-carbon-footprint
https://www.nike.com/nz/sustainability
Positive Policies & Activities
In Los Angeles, Converse (a Nike subsidiary) is working with Homeboy Industries, the largest gang rehabilitation and re-entry program in the world. With Converse’s support, Homeboy Industries engages youth using creative arts programming to prevent recidivism.
https://about.nike.com/en/impact/initiatives/giving-back-to-our-communities
Nike partners with rescue.co to provide emergency medical and rescue services for all of the brand’s athletes in Kenya.
https://about.nike.com/en/newsroom/releases/nike-extends-support-for-kenyan-athletes
Note – This page was updated as of 30th March 2025. Please contact us if you’ve discovered other relevant information about Nike or other businesses pushing woke agendas. You should also contact us if you discover some positively woke-free businesses.