Stirling Sports

Stirling Sports is a retail company that primarily sells sporting goods and sportswear. The first Stirling Sport store opened in 1964 on Dominion Road, Auckland and has grown to be one of New Zealand’s largest sporting retail stores with 60 Franchises nationwide.


Woke Rating

We rate Stirling Sports as not woke.

Woke Summary

  • Virtue Signalling – no virtue signalling.
  • Gender Ideology & LGBTQ – no evidence of gender ideology & LGBTQI+ policies.
  • Diversity Equity Inclusion (DEI) – no evidence of DEI.
  • Climate Change – has not published any emissions reduction targets.

Woke Policies

Wokeness and virtue signalling distracts a company from its core business, which is to make a profit for shareholders while delivering excellent, affordable products and services to its customers. Businesses should not be distracted from this core purpose, otherwise there will be unnecessary costs which are ultimately passed onto consumers. Woke ideologies are typically unfriendly towards the traditional family unit.

There is not much evidence of woke policies from Stirling Sports…

Virtue Signalling

Failed to find any evidence of virtue signalling.

Gender Ideology & LGBTQ+

Lack of evidence of gender ideology & LGBTQI+ policies.

Diversity, Equity and Inclusion (DEI)

Failed to find any evidence of DEI.

Climate Change

Failed to find any evidence of Climate Change alarmism.

Note – This page was updated as of 20th May 2024. Please contact us if you’ve discovered other relevant information about Stirling Sports or other businesses pushing woke agendas. You should also contact us if you discover some positively woke-free businesses.

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