Just Jeans

The Just Group owns and operates the Just Jeans, Peter Alexander, , Portmans, Dotti, Jacqui E, Jay Jays and Smiggle retail brands. The group started off with Just Jeans, an Australian denim-focussed retailer with stores across Australia and New Zealand. Founded by the Kimberly family, Just Jeans opened its first store in Chapel Street, Melbourne, in 1970. Today, the business is a leading local speciality retailer operating seven unique Australian brands and employing over 6,500 people. The Just Group has a strong presence in Australia and New Zealand and is growing into new markets including Singapore and the United Kingdom.

Source: https://www.justgroup.com.au/   

Woke Rating

We rate The Just Group as not woke.

Woke Summary

  • Virtue Signalling – minimal virtue signalling.
  • Gender Ideology & LGBTQ – lack of evidence of gender ideology & LGBTQI+ policies.
  • Diversity Equity Inclusion (DEI) – has a diversity, equality and inclusion policy.
  • Climate Change – has not published any emissions reduction targets.

Woke Policies

Wokeness and virtue signalling distracts a company from its core business, which is to make a profit for shareholders while delivering excellent, affordable products and services to its customers. Businesses should not be distracted from this core purpose, otherwise there will be unnecessary costs which are ultimately passed onto consumers. Woke ideologies are typically unfriendly towards the traditional family unit.

There is not much evidence of woke policies from Just Group…

Virtue Signalling

“We acknowledge the Traditional Custodians of Country throughout Australia and recognise their continuing connection to land, waters and communities. We pay our respects to Aboriginal and Torres Strait Islander cultures and to Elders, past, present and emerging.”


Gender Ideology & LGBTQ+

Lack of evidence of gender ideology & LGBTQI+ policies.

Diversity, Equity and Inclusion (DEI)

The Just Group has a diversity, equality and inclusion policy where in FY23, 91% of our total team, and 55% of our executive leadership team, are women. A company focus includes building more holistic diversity and inclusion across teams through diversity and inclusion initiatives.


Climate Change

The Just Group has not published emissions reduction targets. The company does not push a “Climate Crisis” narrative.

“We recognise our responsibility to ensure we have a positive impact on the environment and reduce the amount of energy and natural resources consumed.”


Positive Policies & Activities

The Just Group partnered with the Just Group and has been a supporter of the National Breast Cancer Foundation via their ‘Go Pink’ campaign since 2016 through various fundraising efforts. They have raised over $150,000 for the Foundation.

The Just Group have zero tolerance for modern slavery in all its forms, ensuring all its trading suppliers comply through their ethical sourcing program.

Through continued collaboration, the Just Group works alongside a number of community organisations through financial and in-kind support programs. These organisations and initiatives include RSPCA & Jaw Justice, Thread Together, Alannah & Madeline Foundation and Dolly’s Dream.

Note – This page was updated as of 20th May 2024. Please contact us if you’ve discovered other relevant information about Just Jeans or other businesses pushing woke agendas. You should also contact us if you discover some positively woke-free businesses.

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