The Lego Group, the world’s largest toy company, are promoting identity politics and gender ideology to children. #GoWokeGoBroke
In 2022, The LEGO Group launched “A-Z of Awesome’, an ongoing campaign using LEGO builds to “celebrate inclusivity and embrace self-expression in the LGBTQIA+ community” … in other words, pushing sexuality and gender ideology on to little kids.
“The A-Z will be developed in creative LEGO creations to help LGBTQIA+ families use play to have open conversations about their identities. For the alphabet to be created in the most authentic and meaningful way possible, the designs of each letter will be created by members of the LGBTQIA+ community, including LEGO fans, young and old, members of the community and LEGO employees.”
From Lego website:
The 2022 campaign for Pride month brings together the following:
- The A-Z campaign launches to invite the LGBTQIA+ community to express their identities through creative brick-building. It will serve as a call to action for others to submit their builds and stories to complete the alphabet. Selected builds will be added to the A-Z throughout the rest of the year, with the full alphabet being presented by the end of 2022.
- The LEGO Group will donate US$1 million to existing and new partner organisations in support of the LGBTQIA community. Keep an eye out for the reveal of these new partners on https://www.lego.com/sustainability/people/diversity-and-inclusion/.
- We will participate at Pride events e.g., in London and Munich, hosting fun & educational building activities.
- Our LBGTQIA+ Employee Advocacy Groups are arranging activities for LEGO employees, such as Drag Queen Story Time at our factory in Mexico and at our office in Enfield US, as well as internal sessions will be hosted featuring external consultants from the community.