Bunnings Group Limited, trading as Bunnings Warehouse or Bunnings, is an Australian household hardware and garden centre chain. The chain has been owned by Wesfarmers since 1994, and has stores in Australia and New Zealand. There are 40+ Bunnings stores throughout New Zealand.

Source: wikipedia.org/Bunnings

Note – Wesfarmers also owns and operates Kmart.

Woke Rating

We rate Bunnings as woke (note – this is our rating of Bunnings’ HQ and it’s owner Wesfarmers, it may not reflect the activities of each branch store)

Woke Summary

  • Virtue Signalling – some evidence of virtue signalling.
  • Gender Ideology & LGBTQ – some evidence of Gender Ideology and LGBTQ agenda.
  • Diversity Equity Inclusion (DEI) – has DEI & ESG policies and applies some gender recruitment targets. Committed to 40:40:20 gender split. Integrating Te Reo and Te ao Māori (the Māori world) into everything. Engages in “cultural awareness training”.
  • Climate Change – supports the Paris Agreement and UN’s Sustainable Development Goals (SDGs). Has emissions reduction targets. Has ESG policies.

Woke Policies

Wokeness and virtue signalling distracts a company from its core business, which is to make a profit for shareholders while delivering excellent, affordable products and services to its customers. Businesses should not be distracted from this core purpose, otherwise there will be unnecessary costs which are ultimately passed onto consumers. Woke ideologies are typically unfriendly towards the traditional family unit.

Below are some woke policies and initiatives from Bunnings …

Virtue Signalling

Here are some examples of virtue signalling from Bunnings … 

“Bunnings continues to embed Te Ao Māori into everything they do. This included the celebration of Matariki internally with team members and externally through television commercials and in-store children’s D.I.Y. workshops. Bunnings also provided additional opportunities to increase team member knowledge and celebrate speaking Te Reo Māori, by supporting team members to complete educational qualifications in Te Reo Māori, and introducing a new, online training module to support team members to introduce Māori signage throughout stores.”  

Source: www.wesfarmers.com.au/sustainability/fy2023/our-businesses/bunnings/diversity-and-inclusion

Bunnings Cultural Awareness Training


Gender Ideology & LGBTQ+

Some evidence of of Gender Ideology and LGBTQI+ activism by Bunnings.

Bunnings is NOT Rainbow Tick Certified, but it does have an LGBTIQA+ Support Network and provides rainbow flag stickers and pronoun stickers …

“Bunnings is committed to creating a safe and supportive work environment for all team members, with gender neutral policies and a support network for LGBTIQA+ team members. Bunnings acknowledges days of significance through a calendar of events and provides rainbow flag stickers for team members who identify and support the LGBTIQA+ community. Team members are also encouraged to wear pronoun stickers on their name badges or add pronouns to their email signatures to support an inclusive work environment. To celebrate World Pride, Bunnings launched a new LGBTIQA+ awareness program to support greater awareness and inclusion in the workplace. ”

Source: www.wesfarmers.com.au/sustainability/fy2023/our-businesses/bunnings/diversity-and-inclusion


Diversity, Equity and Inclusion (DEI)

Bunnings has DEI policies and applies gender recruitment targets. Committed to 40:40:20 gender split. Integrating Te Reo and Te ao Māori (the Māori world) into everything. Engages in “cultural awareness training”.

“Bunnings is committed to gender equality and recognises the important role it plays in supporting women in leadership roles. More than 50 per cent of Bunnings team members are women. Bunnings gender balance is 50.6 per cent women, 48.8 per cent men, 0.3 per cent identify as non-binary and 0.3 per cent prefer not to disclose their gender. Bunnings aspires for balance within all teams and has a target of 40 per cent of both men and women, and 20 per cent of any gender or who don’t identify as male or female. ”

“Gender balance is integrated across the organisationas they continue to grow and work towards a 40/40/20 gender balance, inclusive of non-binary team members.”

“Bunnings continues to embed Te Ao Māori into everything they do.”

Source: www.wesfarmers.com.au/sustainability/fy2023/our-businesses/bunnings/diversity-and-inclusion

Climate Change

Bunnings supports the Paris Agreement, Agenda 2030 and UN’s Sustainable Development Goals (SDGs). Has emissions reduction targets.

“Bunnings is committed to sourcing 100 per cent renewable electricity by 2025 to help achieve our target of net zero Scope 1 and 2 emissions by 2030.”

Source: www.bunnings.co.nz/about-us/sustainability

“During the year, Bunnings made significant progress towards achieving its target to achieve 100 per cent renewable electricity by 2025 and net zero Scope 1 and 2 emissions by 2030. As of 30 June 2023, Bunnings achieved 64.4 per cent renewable electricity usage across its network and reduced Scope 1 and Scope 2 emissions by 42.9 per cent compared to the previous financial year. ”

Source: www.wesfarmers.com.au/sustainability/fy2023/our-businesses/bunnings/climate-and-energy

Positive Policies & Activities

Bunnings supports many community activities, charities and not-for-profit organisations…

“Bunnings is committed to participating in the communities in which we operate by contributing to local, regional and national causes, charities and organisations throughout Australia and New Zealand.”


Bunnings Sausage Sizzle
For more than 25 years, the Bunnings sausage sizzle has provided grassroots community groups with a simple way to raise funds for their work in communities. 100% of funds raised go to the community group.

Parental leave
Bunnings provides 12 weeks of paid parental leave for both parents, regardless of gender, as well as paid superannuation on unpaid parental leave. Bunnings also provides perinatal wellbeing programs aimed to support the team and further educate leaders to support their teams’ parenting journey.

Retirement support
Older workers who have valuable life skills and share experience with the team and customers are highly regarded throughout Bunnings. To ensure team members who decide to transition to retirement are supported, Bunnings offers a Retiring Well Program, which provides information on wellbeing in the planning and retirement phase.


Note – This page was updated as of 20th May 2024. Please contact us if you’ve discovered other relevant information about Bunnings or other businesses pushing woke agendas. You should also contact us if you discover some positively woke-free businesses.

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