Jetstar, is an Australian low-cost airline headquartered in Melbourne. It is a wholly owned subsidiary of Qantas.
In December 2015, Jetstar commenced regional services in New Zealand. However Jetstar announced in November 2019 that they would be ceasing all of their regional routes in New Zealand because the routes were loss-making. In mid-March 2020, Jetstar suspended their New Zealand operations in response to the global COVID-19 pandemic.
In mid-September 2020, Jetstar announced that it was resuming domestic flights in New Zealand after the New Zealand Government eliminated physical distancing requirements on aircraft.
Source: wikipedia.org/wiki/Jetstar
Woke Rating
Jetstar isn’t particularly woke, whereas it’s parent company Qantas is woke.
Woke Summary
- Virtue Signalling – no evidence of virtue signalling by Jetstar, but there is gender and cultural virtue signalling by parent company, Qantas.
- Gender Ideology & LGBTQ – Jetstar Australia supports Melbourne’s annual queer arts and culture festival, including a special Rainbow Pride plane. Parent company Qantas has Rainbow policies, and is involved with many LGBTQI+ events and initiatives.
- Diversity Equity Inclusion (DEI) – Jetstar has DEI policies and applies gender recruitment targets (although these are not strict requirements). Parent company Qantas, has much stricter and wide-ranging DEI targets.
- Climate Change – Through its parent company, Qantas, Jetstar fully supports the Paris Agreement, and has emissions reduction targets.
Woke Policies
Wokeness and virtue signalling distracts a company from its core business, which is to make a profit for shareholders while delivering excellent, affordable products and services to its customers. Businesses should not be distracted from this core purpose, otherwise there will be unnecessary costs which are ultimately passed onto consumers. Woke ideologies are typically unfriendly towards the traditional family unit.
Here are some examples of Woke policies from Jetstar (including some examples from parent company, Qantas) …
Gender Ideology & LGBTQ+
Jetstar Australia supports Melbourne’s annual queer arts and culture festival, including a special Rainbow Pride plane.
In 2023, Jetstar’s parent company Qantas supported WorldPride in Sydney by launching a special Pride Flight to bring travellers from Los Angeles to Sydney to join LGBTQIA+ parties and events. qantas-pride-flight-world-pride-2023
Rainbow DEI policies of Qantas Group …
“We are proud to have a long-standing relationship with Sydney Gay and Lesbian Mardi Gras, supporting the LGBTQI+ community, and playing an active role as a leading Australian organisation that supports equality. In 2023 in conjunction with Sydney Gay and Lesbian Mardi Gras, we partnered with Sydney WorldPride.”
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Diversity, Equity and Inclusion (DEI)
Jetstar has DEI policies and applies gender recruitment targets (although these are not strict requirements).
“Our Diversity Council fosters a resourcing policy that encourages a 50:50 gender ratio in candidate shortlist and hiring selection panels.”
Source: career.jetstar.com/life-at-jetstar/
Qantas Group has wide ranging DEI initiatives and targets.
“The key pillars of our Inclusion and Diversity Strategy incorporate a spotlight on gender balance, including our three-year gender target, delivery of the Qantas Group First Nations Strategy and Access and Inclusion plan, plus initiatives across LGBTQIA+ and Cultural Diversity.”
Qantas Group’s people strategy is here: www.qantas.com/au/en/qantas-group/sustainability/our-people.html
Climate Change
Through its parent company, Qantas, Jetstar fully supports the Paris Agreement, and has emissions reduction targets.
“At Qantas, we recognise that climate change is a significant issue for the aviation industry. That’s why we’re committed to reducing our carbon emissions by 25% by 2030 (from 2019 levels) and achieving net zero emissions by 2050.”
“We recognise human-induced climate change is a significant issue for the aviation industry. We are committed to supporting the aims of the Paris Climate Agreement to limit warming to well below 2°C above pre-industrial levels, and pursuing efforts to limit the temperature increase to 1.5°C above pre-industrial levels.”
“In 2019, we were one of the first airlines in the world to announce our commitment to achieving net zero emissions by 2050 and capping our net emissions at 2019 levels. In March 2022, we announced new emission targets as part of our Group Climate Action Plan (CAP), including a 25 per cent reduction in net emissions from 2019 levels by 2030.”
Source: www.qantas.com/au/en/qantas-group/sustainability/our-planet
Positive Policies & Activities
Starkids is a charitable partnership between Jetstar and World Vision Australia. Starkids’ mission is to transform the lives of families and communities living in poverty and give kids a brighter future. It does this by supporting humanitarian relief and community-based development projects in Australia and across Asia.
www.jetstar.com/nz/en/about-us/community-and-environment/starkids
Note – This page was updated as of 20th May 2024. Please contact us if you’ve discovered other relevant information about Jetstar or other businesses pushing woke agendas. You should also contact us if you discover some positively woke-free businesses.