Air New Zealand

Air New Zealand Limited is New Zealand’s national airline. The airline operates scheduled passenger flights to 20 domestic and 30 international destinations in 18 countries, primarily within the Pacific Rim. The airline has been a member of the Star Alliance since 1999.

Air New Zealand was privatised in 1989, but returned to majority government ownership in 2001 after nearing bankruptcy due to a failed tie-up with Australian carrier Ansett Australia. In the 2017 financial year to June, Air New Zealand carried 15.95 million passengers.


“Our global network of passenger and cargo services centres on New Zealand. Before COVID-19, we flew more than 17 million passengers every year, with 3,400 flights per week.”


Woke Rating

We rate Air New Zealand as extremely woke, especially on cultural virtue signalling and LGBTQI+ marketing.

Woke Summary

  • Virtue Signalling – lots of virtue signalling found, especially cultural virtue signalling and tokenism.
  • Gender Ideology & LGBTQ – Air New Zealand is Rainbow Tick Certified, has Rainbow policies, and is involved with many LGBTQI+ events and initiatives such as Pride Month. Air New Zealand pushes LGBTQI+ in marketing, advertising, and social media. Air New Zealand is also a supporter of Pride Pledge.
  • Diversity Equity Inclusion (DEI) – has DEI policies. Applies gender-based recruitment targets. Integrating Te Reo and Te ao Māori (the Māori world) into everything. Air New Zealand has an Unconscious Knowledge and Bias Programme.
  • Climate Change – Supports the Paris Agreement and UN’s Sustainable Development Goals (SDGs). Has emissions reduction targets.

Woke Policies

Wokeness and virtue signalling distracts a company from its core business, which is to make a profit for shareholders while delivering excellent, affordable products and services to its customers. Businesses should not be distracted from this core purpose, otherwise there will be unnecessary costs which are ultimately passed onto consumers. Woke ideologies are typically unfriendly towards the traditional family unit.

Below are some woke policies and initiatives from Air New Zealand…

Virtue Signalling

Here are some examples of virtue signalling from Air New Zealand … 

  • Embedding te ao Maori (the Maori world) into the business, including Maori spirituality.
  • Air New Zealand’s Supplier Diversity program will prioritise Māori-owned and Pasifika-owned businesses.
  • “Supporting New Zealand’s economic and social revival”.

Gender Ideology & LGBTQ+

Air New Zealand is exploring gender options for ‘non-binary’ passengers. Air New Zealand is expected to follow other airlines in that non-binary customers could be able to “identify themselves as M(ale), F(emale), U(undisclosed), or X(unspecified), corresponding to what is indicated on their passports or ID. Customers who do not identify with a gender will have the option of selecting ‘Mx.’ as a title.”

Air New Zealand is Rainbow Tick Certified, has Rainbow policies, and is involved with many LGBTQI+ events and initiatives such as Pride Month. Air New Zealand pushes LGBTQI+ in marketing, advertising, and social media.

Air New Zealand has a Pride Network for LGBTQI employees and is a long-term supporter of the Auckland Pride Parade. Air New Zealand is also a supporter of Pride Pledge (which is a rainbow advocacy group partnering with organisations to push LGBTTQIAP+ inclusion.)

Air New Zealand has a Rainbow Pride Logo

Celebrating WorldPride
Air New Zealand celebrated WorldPride 2023 with in-flight drag queen entertainment on direct flights from Auckland and San Francisco to the largest global LGBTQIA+ event in Sydney.

Check out the negative feedback from consumers … 

Gender Ideology is present across Air New Zealand’s social media platforms …


Diversity, Equity and Inclusion (DEI)

Air New Zealand has DEI policies and applies gender recruitment targets. Air New Zealand is embedding  Te Reo and Te ao Māori (the Māori world) into everything, including Maori spirituality.

Unconscious Knowledge and Bias Programme
“By Partnering with an external organisation we have implemented an unconscious knowledge and bias programme across all levels of the organisation. Trained Air New Zealanders facilitate face to face three-hour workshops throughout the organisation to educate as many people as possible about the tendencies of unconscious knowledge and bias. We track and measure the impact of the programme to ensure it supports us in delivering our D&I objectives and has a positive impact on people and we have received excellent feedback to date. Since its launch in September 2018 more than 500 people have attended unconscious knowledge and bias training with many more registered to attend workshops throughout 2019.”

Air New Zealand’s Gender and Racial Targets … 

Climate Change

Air New Zealand fully supports the Paris Agreement, and has emissions reduction targets (net zero emissions by 2050). Committed to UN’s Sustainable Development Goals (SDGs).

“It is clear that the climate crisis is continuing to accelerate rapidly. We are acutely aware that in order to continue to connect Kiwis to the world and the world to us, we must work hard to reach net zero carbon emissions by 2050.”

Positive Policies & Activities

Parental Leave
“We’re proud to support our people with Parental Leave benefits over and above our statutory obligations, including a top-up equal to 80% of usual pay or a matching payment equal to the value of the government-paid Parental Leave for up to 26 weeks, whichever is greater. We also offer two weeks of paid partners’ leave and continue to pay annual leave as if the individual had not taken Parental Leave when new parents return to work.”

Long Service Leave
After 10 years of employment at Air New Zealand, employees receive 10 days of Long Service Leave and a further 10 days every 5 years after that.

Positive Sponsorships

Koru Care
Air New Zealand partners with Koru Care to give children with serious medical conditions magical experiences. They’ve flown thousands of children to amazing destinations like Disneyland in California, Dreamworld on the Gold Coast, or around New Zealand on special, themed flights.

Department of Conservation
Air New Zealand supports DOC with a range of biodiversity projects alongside some of New Zealand’s Great Walks and help to transport threatened species.

National Geographic Photo Camp
Air New Zealand and the National Geographic Society have partnered to host a series of Photo Camps across New Zealand for youth aged 15 to 21.

Note – This page was updated as of 20th May 2024. Please contact us if you’ve discovered other relevant information about Air New Zealand or other businesses pushing woke agendas. You should also contact us if you discover some positively woke-free businesses.

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