Starbucks Corporation is the world’s largest coffeehouse chain. As of November 2022, the company had 35,711 stores in 80 countries, 15,873 of which were located in the United States. Starbucks is headquartered in Seattle, Washington. 

There are Starbucks stores throughout New Zealand. Starbucks opened its first New Zealand store in 1998, as part of a licensing agreement with Restaurant Brands Limited. In 2018 Starbucks entered into a new licensing agreement with New Zealand-owned company Tahua Capital Limited.

Woke Rating

We rate Starbucks as extremely woke… and their coffee needs improvement 😉

Woke Summary

  • Virtue Signalling – virtue signalling found, including woke ad campaigns.
  • Gender Ideology & LGBTQ – Gender Ideology is encouraged, as well as participation in LGBTQ+ events. Starbucks supports gender transitioning (including surgery).
  • Pro Abortion – Starbucks supports abortion, and will reimburse travel expenses for employees who need abortions.
  • Critical Race Theory – evidence of CRT, including training courses on “bias”.
  • Diversity Equity Inclusion (DEI) – has DEI & ESG policies and targets.
  • Climate Change – Supports the Paris Agreement, and has net zero targets and ESG policies. Committed to Agenda 2030 targets.

Woke Policies

Wokeness and virtue signalling distracts a company from its core business, which is to make a profit for shareholders while delivering excellent, affordable products and services to its customers. Businesses should not be distracted from this core purpose, otherwise there will be unnecessary costs which are ultimately passed onto consumers. Woke ideologies are typically unfriendly towards the traditional family unit.

Below are some woke policies and initiatives from Starbucks…

Gender Ideology & LGBTQ+

Starbucks history of LGBTQIA2+

Active in pushing gender ideology. Participation in LGBTQ+ events and activities e.g. Pride Month

Starbucks pays the travel expenses for employees seeking abortions or gender-affirming procedures:

“We have always believed in equal treatment of all individuals and have a long history and commitment to our LGBT partners, including those who are transgender or transitioning. More recently, we broadened our health care coverage to include gender reassignment surgery and believe this level of accessibility to health care is a leading practice that all employers and providers should offer. For nearly a decade, our Workplace Gender Transition Guidelines have supported partners who are transgender or considering transitioning.”

Woke Starbucks ads …

Other LGBTQ+ initiatives …

The Starbucks Foundation awards 88 grants during the calendar year to nonprofit organizations supporting LGBTQ+ communities.”

Starbucks is a ally of The Human Rights Campaign, which is an American LGBTQ advocacy group. It is the largest LGBTQ political lobbying organization within the United States. The Human Rights Campaign is a radical far-left organisation which is also pro-abortion. 

Starbucks uses the the Human Rights Campaign’s Corporate Equality Index, a benchmarking tool measuring policies, practices and benefits pertinent to lesbian, gay, bisexual, transgender and queer (LGBTQ+) employees.

Pro Abortion

Starbucks is Pro Abortion.  In response to the overturning of Roe v. Wade, Starbucks announced that it would reimburse travel expenses for employees who need abortions and cannot get them within 100 miles of their homes. Starbuck’s vice president for partner resources, said she was “deeply concerned” … that The Supreme Court would strike down Roe v. Wade.

Critical Theory

Starbucks provides many courses on “thinking critically“ about bias – racial bias, sexuality bias, gender bias, class bias, nationality bias etc. All have elements of Critical Theory underpinning the training. 

Starbucks training on Racial Bias:

“This course is a starting point for learning about race and bias. This course provides tools for thinking critically about race and anti-racism in the United States.”

Diversity, Equity and Inclusion (DEI)

Starbucks is fully committed to Diversity, Equity and Inclusion (DEI) and have equity targets.

“We’re committed to 100 percent gender and racial pay equity. We’ve achieved it – and maintained it – for partners in the U.S. We’re also working toward reaching 100 percent gender pay equity for Starbucks partners globally as well.”

Starbucks is also fully committed the ESG policies.

Starbucks uses the the Human Rights Campaign’s Corporate Equality Index, a benchmarking tool measuring policies, practices and benefits pertinent to lesbian, gay, bisexual, transgender and queer (LGBTQ+) employees

Climate Change

Starbucks supports the Paris Agreement, and has net zero targets. Committed to Agenda 2030 targets.

“Starbucks set a multi-decade commitment to reduce our carbon, our water and our waste footprints by half by 2030.”

Note – This page was updated as of 20th May 2024. Please contact us if you’ve discovered other relevant information about Starbucks or other businesses pushing woke agendas. You should also contact us if you discover some positively woke-free businesses.

Scroll to Top