IKEA is the world’s largest furniture retailer, selling ready-to-assemble furniture and household goods. They’ve recently opened their first New Zealand store in Auckland, with online deliveries around the country. Crowds gathered for the opening, and according to IKEA “sales and orders secured over the first few days have surpassed our expectations”.
But unfortunately IKEA is full-woke, pushing DEI and promoting LGBTQi++. IKEA aren’t satisfied with just marketing LGBTQi++, they also want you to include their woke values in your own home. The company even supports the drag queen Envy Peru (real name Boris).
“IKEA has been a long-standing advocate in its efforts to make people within the LGBT+ community feel welcomed, respected, and appreciated for who they are. In 1994, an IKEA commercial on TV featured a male couple searching for the right dining room table. Widely believed to be one of the earliest LGBT+ advertisements, the commercial made headlines around the world. ”
A quick browse of their NZ website reveals a page totally dedicated to promoting LGBTQi++. They even include a “guide for becoming an everyday ally”:
“Use these tips on International Day Against Homophobia, Transphobia and Biphobia (IDAHOBIT) and, most importantly, every day to make a positive difference in the lives of LGBT+ people around you.”
IKEA instructs us to use terms such as “partner” or “spouse” instead of saying “husband” or “wife” ; and phrases like “everyone” or “folks” rather than “ladies and gentlemen.”
IKEA is woke when it comes to families, saying:
“When talking about families, remember they come in many forms – some have two moms, two dads, one parent, or other arrangements.”
IKEA aren’t satisfied with marketing LGBTQi++, they want you to include their woke values in your own home:
“We’ve created a series of actions you can take to ensure the place you call home is somewhere LGBT+ people feel welcome, included and free to be themselves.”
IKEA Australia is a member of the Australian Retailers Association (ARA) which pushes for 40:40:20 gender mix (40% men, 40% women, 20% any other gender) on boards and executive teams. So no doubt IKEA New Zealand will follow the lead of IKEA Australia
So pause and think about whether you want to give your money to IKEA, a company that opposes your values and does not support the traditional family unit.
* note – all quotes and photos are from official IKEA websites.
