Company Overview
Lululemon is a multinational athletic apparel retailer headquartered in Vancouver, British Columbia, and incorporated in Delaware, United States, as Lululemon Athletica Inc. It was founded in 1998 as a retailer of yoga pants and other yoga wear, and has expanded to also sell athletic wear, lifestyle apparel, accessories, and personal care products. The company has 711 stores (as of January 2024) and also sells online.
en.wikipedia.org/wiki/Lululemon
Woke Rating
We rate Lululemon as woke
Woke Summary
- Virtue Signalling – lots of virtue signalling found.
- Gender Ideology & LGBTQ – Lululemon has Rainbow LGBTQI+ policies initiatives. Lululemon features rainbow-themed clothing and merchandise to promote Pride Month. They also promote LGBTQI+ in campaigns and social media..
- Diversity Equity Inclusion (DEI) – Lululemon has DEI policies and initiatives. Applies DEI recruitment targets.
- Climate Change – Lululemon has emissions reduction targets and ESG policies. Lululemon supports the Paris Agreement and Agenda 2030.
Woke Policies
Wokeness and virtue signalling distracts a company from its core business, which is to make a profit for shareholders while delivering excellent, affordable products and services to its customers. Businesses should not be distracted from this core purpose, otherwise there will be unnecessary costs which are ultimately passed onto consumers. Woke ideologies are typically unfriendly towards the traditional family unit.
Below are some woke policies and initiatives from Lululemon…
Gender Ideology & LGBTQ+
Lululemon has Rainbow LGBTQI+ policies initiatives. Lululemon features rainbow-themed clothing and merchandise to promote Pride Month. They also promote LGBTQI+ in campaigns and social media.
Lululemon often decorates store windows to celebrate Pride Month.
Lululemon partners with Minus18 in Australia. Minus18 is an LGBTQIA+ youth organisation similar to Rainbow Youth in NZ.
A section of their NZ website is dedicated to LGBTQIA+
https://www.lululemon.co.nz/en-nz/c/community/about-us/proud-and-present
Diversity, Equity and Inclusion (DEI)
Lululemon has DEI policies and initiatives. Applies DEI recruitment targets.
“IDEA (Inclusion Diversity Equity Action) is a critical function that helps us create an environment that is equitable, inclusive, and fosters growth.”
https://corporate.lululemon.com/our-impact/our-people/inclusion-diversity-equity-and-action
Climate Change
Lululemon has emissions reduction targets and ESG policies. Lululemon supports the Paris Agreement and Agenda 2030.
“Climate change is a defining challenge of our time. We’re working to cut carbon emissions across our value chain, and support a global movement for action.”
Lululemon’s climate goals include:
- 60% absolute reduction of greenhouse gas (GHG) emissions in all owned and operated facilities (Scope 1 and 2) by 2030
- 60% intensity reduction of GHG emissions across our global supply chain (Scope 3) by 2030
- Become a net-zero company by 2050
https://corporate.lululemon.com/our-impact/our-planet
https://corporate.lululemon.com/our-impact/our-planet/climate-action
Note – This page was updated as of 30th March 2025. Please contact us if you’ve discovered other relevant information about Lululemon or other businesses pushing woke agendas. You should also contact us if you discover some positively woke-free businesses.