Company Overview
Levi Strauss & Co. is an American clothing company known worldwide for its Levi’s brand of denim jeans. It was founded in May 1853.
https://en.wikipedia.org/wiki/Levi_Strauss_%26_Co.
“Levi Strauss & Co. is so much more than a denim company — we are stewards of a legacy crafted through decades of commitment to service, quality, durability and style, underpinned by a guiding philosophy of profits through principles.”
www.levistrauss.com/who-we-are/company/
Woke Rating
We rate Levi’s as woke
Woke Summary
- Virtue Signalling – lots of virtue signalling found.
- Gender Ideology & LGBTQ – Levi’s has Rainbow policies, and is involved with LGBTQI+ events and initiatives. Levi’s regularly features rainbow-themed clothing and merchandise. They also promote LGBTQI+ in campaigns and social media. Levi’s donates to LGBTQI+ organisations. Levi’s is a vocal supporter of same-sex marriage.
- Diversity Equity Inclusion (DEI) – Levi’s has DEI policies and initiatives. Applies gender-based recruitment targets and race-based targets.
- Climate Change – Levi’s has emissions reduction targets and ESG policies.
Woke Policies
Wokeness and virtue signalling distracts a company from its core business, which is to make a profit for shareholders while delivering excellent, affordable products and services to its customers. Businesses should not be distracted from this core purpose, otherwise there will be unnecessary costs which are ultimately passed onto consumers. Woke ideologies are typically unfriendly towards the traditional family unit.
Below are some woke policies and initiatives from Levi’s…
Gender Ideology & LGBTQ+
Levi’s has Rainbow policies, and is involved with LGBTQI+ events and initiatives. Levi’s regularly features rainbow-themed clothing and merchandise. They also promote LGBTQI+ in campaigns and social media. Levi’s donates to LGBTQI+ organisations.
Levi’s is a vocal supporter of same-sex marriage.
Levi’s partners with Rainbow Youth in New Zealand.
Diversity, Equity and Inclusion (DEI)
Levi’s has DEI policies and initiatives. Applies gender-based recruitment targets and race-based targets.
“At LS&Co., creating a more diverse and equitable workplace is a top priority because we know it makes our company stronger.”
Levi’s publishes its annual DEI Impact Report: https://www.levistrauss.com/wp-content/uploads/2024/07/DEI_IR_2023_FINAL_Web.pdf
www.levistrauss.com/work-with-us-old/life-at-lsco/diversity-inclusion/dei-impact-report/
Climate Change
Levi’s fully supports the net-zero agenda. It has emissions reduction targets and ESG policies. Levi’s has set net-zero targets by 2030.
https://www.levistrauss.com/wp-content/uploads/2024/10/Climate-Transition-Plan.pdf
Note – This page was updated as of 30th March 2025. Please contact us if you’ve discovered other relevant information about Levi’s or other businesses pushing woke agendas. You should also contact us if you discover some positively woke-free businesses.