Company Overview
Ben & Jerry’s, is a multinational ice cream brand that manufactures ice cream, frozen yogurt, and sorbet. Founded in 1978 in Burlington, Vermont, the company went from a single ice cream parlour to a multinational brand over the course of a few decades. The company was sold in 2000 to the British multinational conglomerate Unilever but operates as an independent subsidiary.
Ben & Jerry’s is heavily involved in leftist activism.
Woke Rating
We rate Ben & Jerry’s as Extreme Woke. It’s the most woke company that we’ve researched.
Here are some of the main woke issues mentioned on their website:
- www.benjerry.com/values/issues-we-care-about
- www.benjerry.com/values
Woke Summary
- Virtue Signalling – lots of virtue signalling found. The company is upfront with its progressive values and its activism.
- Pro Abortion – the company publicly supports abortion rights and abortion providers.
- Gender Ideology & LGBTQ – Ben & Jerry’s has a long history in supporting LGBTQ+ and same-sex marriage, and is heavily involved with many LGBTQI+ events and initiatives. Ben & Jerry’s regularly promotes LGBTQI+ in marketing, advertising, and social media.
- LGBT Adoption – Ben & Jerry’s supports child adoption by LGBTQI+ parents.
- Diversity Equity Inclusion (DEI) – Ben & Jerry’s has DEI and ESG policies. Applies gender-based recruitment targets and race-based recruitment initiatives.
- Climate Change – Ben & Jerry’s has emissions reduction targets and ESG policies. It supports the Paris Agreement and UN’s Sustainable Development Goals (SDGs).
Woke Policies
Wokeness and virtue signalling distracts a company from its core business, which is to make a profit for shareholders while delivering excellent, affordable products and services to its customers. Businesses should not be distracted from this core purpose, otherwise there will be unnecessary costs which are ultimately passed onto consumers. Woke ideologies are typically unfriendly towards the traditional family unit.
Below are some woke policies and initiatives from Ben & Jerry’s…
Virtue Signalling
Ben & Jerry’s virtue signal on numerous progressive causes, including:
- Same-Sex Marriage
- Gender, Sexuality, LGBTQI+
- Racial virtue signalling
- Climate virtue signalling
- Critical Theory
You can learn more on their website:
www.benjerry.com/values/issues-we-care-about
Gender Ideology & LGBTQ+
Ben & Jerry’s has a long history in supporting LGBTQ+ and same-sex marriage, and is heavily involved with many LGBTQI+ events and initiatives. Ben & Jerry’s regularly promotes LGBTQI+ in marketing, advertising, and social media.
Source: www.benjerry.com/values/issues-we-care-about/lgbtq-rights
Ben & Jerry’s supports child adoption by LGBTQI+ parents.
Source: www.benjerry.com/whats-new/2016/support-lgbt-equality
Pro Abortion
Ben & Jerry’s published social media posts and blog articles in support of abortion, stating that it “stands with abortion providers today and every day,”
A blog article on Ben & Jerry’s site is titled: “5 Reasons We Stand With Providers on Abortion Provider Appreciation Day — And Every Day,”
Diversity, Equity and Inclusion (DEI)
Ben & Jerry’s has DEI and ESG policies. Applies gender-based recruitment targets and race-based recruitment initiatives. The company goes even further than pushing DEI, they want to dismantle our current institutions and the foundations of society.
www.benjerry.com/whats-new/2024/06/diversity-equity-inclusion
Climate Change
Ben & Jerry’s has emissions reduction targets and ESG policies. It supports the Paris Agreement and UN’s Sustainable Development Goals (SDGs).
Here are some of the company’s published goals:
- Company-owned facilities will use 100% renewable energy by 2025.
- We’ll reduce our emissions intensity by 40% by 2025 (from our 2015 baseline).
- We’ll reduce our emissions intensity by 80% by 2050.
Source: www.benjerry.com/values/issues-we-care-about/our-climate-impact
www.benjerry.com/values/issues-we-care-about/climate-justice
Note – This page was updated as of 30th March 2025. Please contact us if you’ve discovered other relevant information about Ben & Jerry’s or other businesses pushing woke agendas. You should also contact us if you discover some positively woke-free businesses.