Company Overview
IAG New Zealand is the largest general insurer in the country, trading under the AMI, State, NZI, NAC, Lumley and Lantern brands, as well as providing the general insurance products sold by ASB, BNZ, Westpac and The Co-operative Bank. IAG New Zealand employs over 4,000 people, holds relationships with one in every two New Zealand households, and insures over NZ$1.07 trillion of commercial and domestic assets.
IAG New Zealand is part of Insurance Australia Group, an ASX-listed company with general insurance businesses in Australia and New Zealand. Both AMI and State Insurance are business divisions of IAG NZ Limited.
Source: www.iag.co.nz/about-us
Woke Rating
We rate IAG New Zealand (which includes AMI and State) as woke
Woke Summary
- Virtue Signalling – lots of virtue signalling found, especially cultural virtue signalling and tokenism. Integrating Te Ao Māori (Māori worldview) into the organisation.
- Gender Ideology & LGBTQ – is Rainbow Tick Certified, and has LGBTQI+ in social media. Involved in LGBTQI+ events such as Pride March.
- Diversity Equity Inclusion (DEI) – has DEI policies and initiatives. Applies gender-based recruitment targets.
- Climate Change – supports the Paris Agreement and UN’s Sustainable Development Goals (SDGs).
Woke Policies
Wokeness and virtue signalling distracts a company from its core business, which is to make a profit for shareholders while delivering excellent, affordable products and services to its customers. Businesses should not be distracted from this core purpose, otherwise there will be unnecessary costs which are ultimately passed onto consumers. Woke ideologies are typically unfriendly towards the traditional family unit.
Below are some woke policies and initiatives from IAG (which includes AMI and State)…
Virtue Signalling
Here are some examples of virtue signalling from IAG…
“He Rautaki Māori – In 2021, IAG NZ endorsed He Rautaki Māori (IAG’s Māori Strategy) in recognition of our commitment to Te Tiriti o Waitangi (The Treaty of Waitangi). Through He Rautaki Māori, IAG aims to uplift the prosperity and wellbeing of Māori and Māori communities through the following pou (pillars):
- Embracing Te Ao Māori (the Māori word)
- Fostering Māori Leadership
- Supporting Māori business
- Being a leading supplier to Māori
Source: www.iag.com.au/sustainability/diversity-equity-and-inclusion
IAG also offers training to build Indigenous and Māori cultural awareness across the company.
Gender Ideology & LGBTQ+
IAG is Rainbow Tick Certified, has Rainbow policies, and is involved with many LGBTQI+ events and initiatives such as Pride Month.
“We’re committed in continuing to progress LGBTQ+ Inclusion in the workplace. IAG is an accredited Australian AWEI Bronze Tier LGBTQ+ Employer and a Rainbow Tick NZ LGBTQ+ Employer.”
Source: www.iag.com.au/sustainability/diversity-equity-and-inclusion
AMI (an IAG company) was the first insurance company to achieve the rainbow-tick and first NZ insurance company to be a major sponsor of Auckland’s Pride 2024 March.
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Diversity, Equity and Inclusion (DEI)
IAG has DEI policies and initiatives. Applies gender-based recruitment targets.
“Our Diversity, Equity, and Inclusion (DEI) strategy is anchored in our purpose ‘to make your work a safer place’. … Our DEI vision is “We foster an inclusive and supportive culture where everyone feels safe, empowered to serve customers, contribute to community prosperity and advance their careers”.”
Source: www.iag.com.au/sustainability/diversity-equity-and-inclusion
IAG’s DEI Policy can be read here: https://www.iag.com.au/sites/default/files/Documents/About%20us/Group-Diversity-Equity-and-Inclusion-Policy-2022.pdf
Climate Change
IAG has emissions reduction targets and ESG policies. It supports the Paris Agreement and UN’s Sustainable Development Goals (SDGs).
IAG is committed to achieving net-zero emissions by 2050 and reducing 50% of emissions by 2030. This goal is part of the company’s broader strategy to address climate change by aligning with emission target goals under the Paris Agreement and United Nations Sustainable Development Goals (SDGs).
Here is IAG’s Climate Action Plan: www.iag.com.au/sites/default/files/Documents/Sustainability/IAG-Climate-Action-Plan.pdf
Positive Policies & Activities
IAG’s positive policies and activities include:
- In 2024, IAG became certified as a Family Inclusive Workplace
- IAG NZ commits to being a disability-inclusive workplace with its Access and Inclusion Plan to be launched in 2025.
- IAG NZ invested $826,000 in community donations, volunteering and sponsorships.
- Organisation-wide, IAG NZ clocked up 3300 volunteering hours.
- AMI is a sponsorship partner and a supporter of Habitat for Humanity.
- AMI Insurance held 37 events in local communities across Aotearoa New Zealand in FY24, providing insurance education, risk reduction and safety information.
Note – This page was updated as of 28th Mar 2025. Please contact us if you’ve discovered other relevant information about IAG or other businesses pushing woke agendas. You should also contact us if you discover some positively woke-free businesses.