Company Overview
Founded in 1946, Rodd & Gunn is a New Zealand fashion brand specialising in high quality menswear, initially specialising in outdoor and hunting apparel, to now having a distinct aesthetic that blends contemporary fashion with traditional tailoring and rugged influences.
Woke Rating
We rate Rodd & Gunn as NOT Woke.
Woke Summary
- Virtue Signalling – no evidence found.
- Gender Ideology & LGBTQ – no evidence found.
- Diversity Equity Inclusion (DEI) – has not published any DEI policies or targets
- Climate Change – no evidence of climate crisis narrative or goals.
Woke Policies
Wokeness and virtue signalling distracts a company from its core business, which is to make a profit for shareholders while delivering excellent, affordable products and services to its customers. Businesses should not be distracted from this core purpose, otherwise there will be unnecessary costs which are ultimately passed onto consumers. Woke ideologies are typically unfriendly towards the traditional family unit.
We found no evidence of woke policies and initiatives from Rodd & Gunn.
Gender Ideology & LGBTQ+
No evidence of Gender Ideology and LGBTQ policies. Rodd & Gunn is NOT Rainbow Tick Certified. There is no evidence of Rodd & Gunn pushing LGBTQI+ in marketing, advertising, and social media.
Diversity, Equity and Inclusion (DEI)
Rodd & Gunn has not published any DEI policies or targets.
Climate Change
Rodd & Gunn not published emissions reduction targets and does not push a “Climate Crisis” narrative.
Positive Policies & Activities
Rodd & Gunn is the official merchandise partner of the Black Foils SailGP team.
Note – This page was updated as of 10th March 2025. Please contact us if you’ve discovered other relevant information about Rodd & Gunn or other businesses pushing woke agendas. You should also contact us if you discover some positively woke-free businesses.