Company Overview
Founded in 1972, Barkers is a mens clothing retailer dedicated to offering stylish and timeless pieces with an emphasis on craftsmanship and attention to detail. Barkers NZ has built a reputation for combining traditional tailoring with modern designs, and they are known for their focus on comfort, durability, and a classic, sophisticated aesthetic. Their stores are located throughout New Zealand, and they also offer online shopping.
Source: www.barkersonline.co.nz/about-us
Woke Rating
We rate Barkers as NOT Woke.
Woke Summary
- Virtue Signalling – no evidence found.
- Gender Ideology & LGBTQ – no evidence found.
- Diversity Equity Inclusion (DEI) – Barkers has a DEI policy and acknowledges it values diversity and inclusion. However, it has no published DEI goals or initiatives.
- Climate Change – no evidence of climate crisis narrative or goals.
Woke Policies
Wokeness and virtue signalling distracts a company from its core business, which is to make a profit for shareholders while delivering excellent, affordable products and services to its customers. Businesses should not be distracted from this core purpose, otherwise there will be unnecessary costs which are ultimately passed onto consumers. Woke ideologies are typically unfriendly towards the traditional family unit.
We found no evidence of woke policies and initiatives from Barkers.
Gender Ideology & LGBTQ+
No evidence of Gender Ideology and LGBTQ policies. Barkers is NOT Rainbow Tick Certified. There is no evidence of Barkers pushing LGBTQI+ in marketing, advertising, and social media.
Diversity, Equity and Inclusion (DEI)
Barkers has a DEI policy and acknowledges it values diversity and inclusion. However, it has no published DEI goals or initiatives.
“We believe strongly in celebrating diversity and building an inclusive and supportive workplace. Underpinning this is our Inclusivity, Equality and Diversity Policy.” Source: Barkers website
“We believe gender balance and diversity in the workplace makes you a stronger, more successful business. At a management level, women make up 70% of our people – 21 of our store managers are women, 9 are men. We’re also committed to providing equal pay – in fact, four of our top five manager salaries go to women.” Source: Barkers website
Climate Change
Barkers has not published emissions reduction targets and does not push a “Climate Crisis” narrative.
“We’re committed to minimising our environmental impact through continuous improvement in our supply chain and business operations. We truly want to leave this world in a better place.” Source: Barkers website
Positive Policies & Activities
Barkers supports and number of worthy charities including Gumboot Friday, Movember Foundation, Sir John Kirwan Foundation, Salvation Army. www.barkersonline.co.nz/community
“We’ve partnered with a handful of carefully chosen charity initiatives to support and improve the wellbeing of both New Zealand’s people and our environment.”
Note – This page was updated as of 10th March 2025. Please contact us if you’ve discovered other relevant information about Barkers or other businesses pushing woke agendas. You should also contact us if you discover some positively woke-free businesses.