Pascoes the Jewellers is a family owned jewellery store founded in 1906 by James Pascoe expanding from one store in Auckland to now 40 stores across the country. Pascoes is recognised for its quality range of jewellery and watches.The James Pascoe Ltd Group of Companies (JPG) owns Pascoes jewellers along with Stewart Dawsons, Goldmark in New Zealand and Prouds Jewellers in Australia. The privately owned NZ retail group owns a total of eight NZ and Australian retailers and is one of NZ’s largest businesses and employers.
Woke Rating
We rate Pascoes as not woke. In fact, Pascoes is easily one of the least woke businesses we have researched.
Woke Summary
- Virtue Signalling – no evidence of virtue signalling found.
- Gender Ideology & LGBTQ – no evidence of Gender Ideology and LGBTQ agenda.
- Diversity Equity Inclusion (DEI) – has not published any DEI policies or targets.
- Climate Change – has not published any emissions reduction targets.
Note – This page was updated as of December 2024. Please contact us if you’ve discovered other relevant information about Pascoes or other businesses pushing woke agendas. You should also contact us if you discover some positively woke-free businesses.