Company Overview
Founded in 1983, Paper Plus (of the Paper Plus Group) is New Zealand’s largest book and stationery retailer. Its stores are 100% locally owned. The Kiwi retailer (NZ owned and operated) began as a co-operative of 5 stationery and book stores and still operates as a co-operative with almost 90 stores across the country – locally owned and operated. Some stores also operate a New Zealand Post agency.
Source: Paper Plus website
Woke Rating
We rate Paper Plus as moderately woke.
Woke Summary
- Virtue Signalling – not much evidence of virtue signalling and tokenism.
- Gender Ideology & LGBTQ – some evidence LGBTQ agenda. In 2021 Paper Plus received complaints about selling “transphobic books” such as When Harry Met Sally, so they pulled them off their shelves and book catalogues whilst promoting pride week and LGBQT+ books.
- Diversity Equity Inclusion (DEI) – not much evidence of DEI.
- Climate Change – not much evidence of climate change alarmism. Has not published emissions targets etc.
Woke Policies
Wokeness and virtue signalling distracts a company from its core business, which is to make a profit for shareholders while delivering excellent, affordable products and services to its customers. Businesses should not be distracted from this core purpose, otherwise there will be unnecessary costs which are ultimately passed onto consumers. Woke ideologies are typically unfriendly towards the traditional family unit.
Below are some woke policies and initiatives from Paper Plus…
Gender Ideology & LGBTQ+
Whilst Paper Plus is not rainbow certified, they do participate in celebrating Pride Week including promoting LGQBT+ books but refrains from selling alleged transphobic books such as When Harry became Sally. In 2021 Paper Plus received complaints about selling “transphobic books” such as When Harry Met Sally, so they pulled them off their shelves and book catalogues whilst promoting pride week and LGBQT+ books.
Source: Stuff Article dated 8th May 2021
Source: Family First Media Release
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Diversity, Equity and Inclusion (DEI)
Paper Plus has not published any DEI policies or targets.
Climate Change
Paper Plus has not published any emissions targets etc.
Note – This page was updated as of December 2024. Please contact us if you’ve discovered other relevant information about Paper Plus or other businesses pushing woke agendas. You should also contact us if you discover some positively woke-free businesses.