Michael Hill Jeweller is a jewellery company that opened its first store in 1979 in Whangarei, New Zealand. As of June 2024, it operates 300 stores in Australia, New Zealand and Canada. The company employs approximately 2,600 permanent employees. Its headquarters are in Brisbane, Australia.
Source: wikipedia.org/wiki/Michael_Hill_Jeweller
Woke Rating
We rate Michael Hill Jeweller as moderately woke.
Woke Summary
- Gender Ideology & LGBTQ – Michael Hill Jeweller celebrates Pride Month and promotes LGBTQI+ in some of its marketing, advertising, and social media.
- Diversity Equity Inclusion (DEI) – Michael Hill Jeweller has DEI policies and a DEI Committee.
- Climate Change – Supports Agenda 2030 and Paris Agreement. Aims to achieve net zero carbon operations (scopes 1 & 2) by 2025.
Woke Policies
Wokeness and virtue signalling distracts a company from its core business, which is to make a profit for shareholders while delivering excellent, affordable products and services to its customers. Businesses should not be distracted from this core purpose, otherwise there will be unnecessary costs which are ultimately passed onto consumers. Woke ideologies are typically unfriendly towards the traditional family unit.
Below are some woke policies and initiatives from Michael Hill Jeweller …
Gender Ideology & LGBTQ+
Michael Hill Jeweller celebrates Pride Month and promotes LGBTQI+ in some of its marketing, advertising, and social media. It is worth noting that some of these campaigns and initiatives are now several years old.
Diversity, Equity and Inclusion (DEI)
Michael Hill Jeweller has DEI policies and initiatives. It even has a DEI Committee.
“Diversity, equity and inclusion, wellbeing, sustainability and career development continue to be our key focuses to both attract and retain our team.”
“At Michael Hill, we have an internal DE&I podcast and learning resources which go deeper into various events and experiences centered around a wide range of cultures, faiths, nationalities, abilities, neurodivergences, and more.”
“We wholeheartedly encourage inclusion, learning, belonging and openness because we understand that having a bright and varied workforce is essential to our success. Our devoted DE&I Committee is made up of a diverse group across each of the countries in which we operate and advances our DE&I agenda.”
“The prevalence of females in the workforce signifies a strong representation of talent and leadership among women. Embracing this diversity offers a range of perspectives and experiences, enhancing creativity and innovation within our company. Moreover, it signifies our company’s dedication to creating equal opportunities for individuals of all genders, promoting a culture of empowerment and support for career development across the board.”
Source: 2024 Sustainability Report
Climate Change
Michael Hill aims to achieve net zero carbon operations by 2025.
Michael Hill are committed to achieving net zero greenhouse gas emissions from its own operations by the end of 2025. The Australian base of Michael Hill Group are a part of the first cohort subject to new climate-related disclosure requirements that are a part of the Australian Sustainability Reporting Standards – Disclosure of Climate-related.
ESG Goal: “100% of all suppliers meet our expectations on their social and environmental impacts [by 2030]”
Source: 2024 Sustainability Report
Positive Policies & Activities
The Michael Hill Foundation
The Michael Hill Foundation forms part of the Michael Hill Group and is the charitable/philanthropic arm of the jewellery company. The foundation encompasses two key areas of focus: Empowering Women and Nature Restoration.
Note – This page was updated as of December 2024. Please contact us if you’ve discovered other relevant information about Michael Hill Jeweller or other businesses pushing woke agendas. You should also contact us if you discover some positively woke-free businesses.