Dove is a well-known personal care brand, owned by consumer goods giant Unilever. Dove is also very woke.
Earlier this year, Dove launched a Mother’s Day campaign featuring a lesbian couple in a promotion aimed at supporting “all Moms and Mom-like figures”. This collaboration between Dove and Walmart was aimed at promoting self-care for “all kinds” of mothers, but of course the emphasis was on the lesbian couple and their children (as if fathers aren’t required anymore). Not surprisingly, Dove’s campaign has been heavily criticised for undermining traditional family values. This isn’t the first time Dove has sparked criticism over its “progressive” marketing, and it probably won’t be the last.
Sadly, Mother’s Day has now become a focal point for woke messaging, with numerous brands eager to indulge in social engineering and indoctrination on issues such as transgenderism, critical race theory, climate alarmism, abortion, DEI and so on.
Dove’s latest campaign has garnered attention for challenging traditional family structures. The brand teamed up with lesbian social media influencers – “team2moms”. The campaign, also sponsored by Walmart, features a post that states:
“Being a Mom has its highs and lows, even when you have TWO! This #MothersDay season, we’re teaming up with @dove to help spread the message of self-care to all Moms and Mom-like figures out there”
Team2moms are Ebony and Denise, “a two-mom family with three kids”. They have a large social media presence with millions of followers across TikTok, YouTube, and Instagram. Their content promotes “progressive” family life. One of their videos addresses the question, “Which one is your real mom?” to which their daughter replies, “both.” Another video shares the story of “a transgender gay man who gave birth!” – it doesn’t get more messed up than that.
Another popular post, set to the song “Take Me to Church”, clearly takes a shot at Christianity. The couple, along with other LGBTQ+ influencers, push the message that being gay is “not a sin”, and to “pray away HOMOPHOBIA.”
Many people are starting to push back, arguing that consumers should reconsider supporting brands like Dove that push woke agendas, suggesting alternatives that align with traditional Mother’s Day values. For example, Jeremy’s Razors offers a promotion that emphasises biological motherhood and traditional family structures, with a special discount for Mother’s Day. Jeremy’s Razors advocates for returning to traditional values in family and culture and encourages consumers to join them in celebrating Mother’s Day with products that support these beliefs.
Well done Jeremy’s Razors! Shame on you Dove.
Read the full story on Daily Wire.