Vector Limited delivers energy and communication services across Australasia and the Pacific. Its primary business is electricity distribution, along with distributing piped gas. It also has a bottled gas business, owns a fibre optic cable network (Vector Fibre), deploys electricity and gas meters, manages solar infrastructure projects and offers cybersecurity services and a data platform. It is also the parent company of HRV ventilation solutions.

Entrust, formerly named Auckland Energy Consumer Trust, owns around three quarters of its shares.

Woke Rating

We rate Vector as woke.

Woke Summary

  • Virtue Signalling – virtue signalling found.
  • Gender Ideology & LGBTQ – Vector is Rainbow Tick Certified. Supports gender transitioning and gender affirmation leave.
  • Diversity Equity Inclusion (DEI) – has DEI policies. Applies gender recruitment targets.
  • Climate Change – Supports the Paris Agreement, Agenda 2030, and has emissions reduction targets. Committed to UN’s Sustainable Development Goals (SDGs).

Woke Policies

Wokeness and virtue signalling distracts a company from its core business, which is to make a profit for shareholders while delivering excellent, affordable products and services to its customers. Businesses should not be distracted from this core purpose, otherwise there will be unnecessary costs which are ultimately passed onto consumers. Woke ideologies are typically unfriendly towards the traditional family unit.

Below are some woke policies and initiatives from Vector…

Virtue Signalling

Gender Ideology & LGBTQ+

Vector is Rainbow Tick Certified, and supports Pride Parade.

“Gaining the Rainbow Tick certification in 2016, marking an important step in our journey of understanding, valuing and welcoming sexual and gender diversity in our business. We have supported Auckland’s Pride Parade, hosted many speakers and have a Pride committee dedicated to raising awareness and supporting our rainbow community.”


Supports Gender Transitioning: “Vector supports transgender, nonbinary, takatāpui and/or gender diverse employees who are affirming or seeking to affirm their gender identity. This process is also known as transitioning. This is the process where a transgender or gender diverse person takes steps to socially and/ or physically feel more aligned with their gender identity.”

Gender Affirmation Leave: “Vector recognises that a gender-affirming employee may require some flexibility and dedicated time off from work.”

“Fostering an inclusive LGBTQ+ environment that embraces all gender identities, including individuals seeking to undergo a gender affirmation process.”

Source: Vector’s Diversity and Inclusion Policy

Vector Lights to support #pride: “Vector Lights on the Harbour Bridge is getting its glam on in support of Auckland Pride Festival. Our rainbow communities are coming together to celebrate our unique mix of cultures, sexualities, and gender identities in Aotearoa New Zealand’s most super-diverse city! Vector Lights will light up in rainbow colours from 9-18 Feb. The show repeats every 15 minutes from 9pm to midnight.”

“See the Auckland Harbour Bridge transform into a technicolour rainbow. Vector Lights will shine to support #pride and celebrate our diverse community.”

Lighting up Auckland Harbour Bridge in rainbow colours in support of Rainbow Pride.
Vector at Pride March
Vector at Pride March


Diversity, Equity and Inclusion (DEI)

Committed to DEI: “Our passion for diversity and inclusion can be seen right throughout our organisation, starting at the top with the support of our Board of Directors. We are proud of our strong governance structure, which is driven by our Diversity Council, led by our Chief Executive and members of our leadership team.”


Source: Vector’s Diversity and Inclusion Policy

Climate Change

Supports the Paris Agreement, Agenda 2030, and has emissions reduction targets. Committed to UN’s Sustainable Development Goals (SDGs).

“Vector has identified five priority goals from the Sustainable Development Goals that we will actively contribute to in the short term.”

Positive Policies & Activities

Parental leave: Having a baby? We’ll top up the government Primary Carers payments, to your fixed remuneration (limits apply) and provide two weeks paid partner’s leave.

Annual Fitness Grant: To support our people in their fitness journeys, each full-time employee is entitled to an annual fitness grant of $300.

Professional membership: Professional membership fees or licences funded by us Study support to help financially with your professional development.


Note – This page was updated as of 20th May 2024. Please contact us if you’ve discovered other relevant information about Vector or other businesses pushing woke agendas. You should also contact us if you discover some positively woke-free businesses.

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