One NZ (formerly Vodafone NZ), is the largest wireless carrier in New Zealand, accounting for 38% of the country’s mobile share market in 2021. One NZ was formed in 1998 as Vodafone New Zealand, after Vodafone purchased BellSouth’s New Zealand operations. The company employs over 3,000 people and has operations nationwide, with its main offices based in Auckland, Wellington and Christchurch.
Between 2006 and 2009, Vodafone ran a series of advertisements and promotions which were found to be misleading and led to complaints – and eventually a series of large fines in 2011 and 2012 after action was taken by the Commerce Commission under the Fair Trading Act. Vodafone NZ issued an apology for this incident.
Woke Rating
We rate One NZ as extremely woke.
Woke Summary
- Virtue Signalling – plenty of virtue signalling found.
- Gender Ideology & LGBTQ – Gender Ideology is encouraged, as well as participation in LGBTQ+ events. One NZ is Rainbow Tick Certified, and supports trans activists such as Shaneel Lahl. One NZ supports Inside Out, which provides LGBTQIA+ training in schools.
- Diversity Equity Inclusion (DEI) – has DEI & ESG policies and targets. Goals to achieve 40:40:20 (Male, Female, Other Gender) representation.
- Climate Change – Supports the Paris Agreement, and has emissions reduction targets.
Woke Policies
Wokeness and virtue signalling distracts a company from its core business, which is to make a profit for shareholders while delivering excellent, affordable products and services to its customers. Businesses should not be distracted from this core purpose, otherwise there will be unnecessary costs which are ultimately passed onto consumers. Woke ideologies are typically unfriendly towards the traditional family unit.
Below are some woke policies and initiatives from One NZ…
Virtue Signalling
Plenty of virtue signalling throughout One NZ’s website and ad campaigns.
Cultural virtue signalling includes:
“Te Rourou is committed to creating an equitable Aotearoa for our rangatahi.”
Source: terourou.one.nz/
Inclusion of Te Ao Māori into all aspects of business and operations…
“We’re committed to working with Māori organisations to enhance the future of Te Ao Māori, and we operate under our company-wide Honouring the principles of Te Tīriti o Waitangi policy, which has the key principles of: Kāwanatanga (honourable governance), Rangatiratanga (agency and self-determination), Ōritetanga (equity and participation), and Tikanga & Ritenga (the protection and adherence of Māori customs).”
Source: one.nz/our-networks/infrastructure-partners/solutions/
Gender Ideology & LGBTQ+
One NZ is Rainbow Tick Certified, has Rainbow policies, and is heavily involved with many LGBTQI+ events and initiatives such as Pride Month and Big Gay Out. One NZ supports trans activists such as Shaneel Lahl. One NZ supports Inside Out, which provides LGBTQIA+ training in schools.
www.newshub.co.nz/home/new-zealand/2020/02/vodafone-slammed-for-vulgar-advert-at-big-gay-out.html
Partnership with Pride
“We’re committed to building a more awesome Aotearoa, which includes promoting and supporting diversity, inclusion and safe spaces for our Rainbow whānau.” Source: one.nz/about/sponsorship/
Participation at Big Gay Out
“Dane McIndoe, Procurement CoE Lead at One NZ, who also leads our Rainbow Whānau employee network, is hyped to be back at Big Gay Out. “Big Gay Out is a celebration of all the best parts of our rainbow community and being able to live the One NZ kaupapa for the first time at this festival is super exciting. There’s a lot of abhorrent legislation impacting the LGBTQI+ community internationally right now and it is events like these that remind the world that queer people are here to stay and we deserve to be treated the same as everybody else.”
One NZ has also been the official telecommunications sponsor of Big Gay Out. One NZ also supports other LGBTQ+ events such as the Wellington Pride Youth Ball and the Queenstown Winter Pride Festival.
Also in partnership with the Burnett Foundation (formerly New Zealand AIDS Foundation)
Source: media.one.nz/one-new-zealand-is-ready-for-big-gay-out
Rainbow Tick
One NZ is Rainbow Tick certified.
“We are proud to maintain our Rainbow Tick accreditation, which we first received in 2018, and via our Rainbow Whānau employee group.”
Source: media.one.nz/globalwomen
One NZ has also been a finalist in the annual Rainbow Excellence Awards, as well as supporting Pride Pledge.
media.one.nz/article/vodafone-announced-finalist-rainbow-excellence-awards
https://media.one.nz/article/vodafone-commits-pride-pledge
40:40:20 representation
“So we are committed to increasing this, by making hiring decisions that better reflect the diverse make-up of our country, using the 40:40:20 principle to help hold us to account.”
Note – 40:40:20 is an ideology to push representation of 40% men, 40% women, and 20% of any gender (as well as gender diverse representatives).
Source: media.one.nz/globalwomen
No TERFS
One NZ joined Spark in support of trans activist Shaneel Lal’s calls to cancel TERFS.
The term TERF means Trans Exclusionary Radical Feminist and has become a derogatory slur towards women who follow the scientific defining of a woman.
Read full story here: Wont tolerate TERFS
One NZ support for Inside Out (providing LGBTQIA+ resources and training in schools and workplaces)
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Diversity, Equity and Inclusion (DEI)
40:40:20 representation:
“So we are committed to increasing this, by making hiring decisions that better reflect the diverse make-up of our country, using the 40:40:20 principle to help hold us to account.”
Note – 40:40:20 is an ideology to push representation of 40% men, 40% women, and 20% of any gender (as well as gender diverse representatives).
Source: media.one.nz/globalwomen
One NZ’s woke employee video which totally excludes any heterosexual males…
Climate Change
One NZ supports the Paris Agreement, and has emissions reduction targets.
One NZ supports “New Zealand’s transition to a low carbon future.”
*Reduce Scope 1 & 2 emissions by 10% annually, with a Science Based Target by FY26
*100% renewable energy by 2024
Source: one.nz/our-company/corporate-responsibility/
Positive Policies & Activities
Philanthropy – One NZ is one of the largest corporate philanthropic funders in New Zealand through its One NZ Foundation – Te Rourou. terourou.one.nz
Safer Internet Policy – commitment to block child sexual exploitation and abuse websites…
Note – This page was updated as of 20th May 2024. Please contact us if you’ve discovered other relevant information about One NZ or other businesses pushing woke agendas. You should also contact us if you discover some positively woke-free businesses.